Mighty McClures Dad Reveals How Much Money He Set Aside for Kids
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Justin and Ami McClure, the popular parents behind the Mighty McClures YouTube channel, have opened up about their family vlogging income in a new docuseries called “Born to Be Viral: The Real Lives of Kidfluencers.” This six-episode series showcases the lives of YouTube-famous families who have amassed millions of subscribers by sharing their daily lives online. The show, now available for streaming on Hulu, delves into the financial aspects of being a kidfluencer and a family vlogger.
One of the families featured in the documentary is the Mighty McClures, consisting of Justin and Ami McClure along with their three children: 7-year-old son Jersey and preteen twin daughters, Ava and Alexis. Throughout the series, Justin and Ami reveal that they generate income through a combination of brand deals and YouTube advertisements. In one episode, Ami mentions that they can earn up to $150,000 in a single month through these avenues.
A standout moment in the documentary shows the twins, Ava and Alexis, scoring a lucrative deal with Nike that earned them a staggering $125,000. This showcases the potential for significant financial gains that kidfluencers can achieve in today’s digital landscape. Alongside their family channel, the twins also run their own successful YouTube page, surpassing 4.5 million subscribers, under the supervision of their parents.
Despite the financial success, the McClures remain grounded in their approach to managing the income generated from their online presence. Justin revealed in the docuseries that they have set aside money for their children’s future. He expressed his belief that each child should have around $500,000 by the time they turn 18, aiming to provide them with a solid foundation for their future, such as buying a house, rather than extravagant spending.
The discussion around kidfluencer income also brings attention to the lack of regulations governing underage influencers compared to child actors. While some states have started implementing laws like the California Child Actor’s Bill, there are no standardized rules in place for kidfluencers. This fact underscores the responsibility that parents like the McClures have in managing their children’s earnings wisely.
Justin and Ami’s transparency about their financial planning for their children offers a glimpse into the complexities of modern parenting in the influencer era. By sharing their journey in the docuseries, they shed light on the considerations and decisions that come with raising children in the spotlight while ensuring their financial security in the long run. The series serves as a valuable insight into the world of kidfluencers and the real lives behind the camera.
“Born to Be Viral: The Real Lives of Kidfluencers” is a compelling exploration of the challenges and rewards faced by families in the digital age. The McClures’ story is just one part of the larger narrative surrounding the rise of kidfluencers and the impact of social media on today’s youth. As the series continues to garner attention, it prompts discussions on the ethics and responsibilities of parents and platforms in safeguarding the interests of young content creators.
In conclusion, the Mighty McClures’ journey serves as a reminder of the complexities of navigating fame and fortune in the modern era. Justin and Ami’s approach to financial planning for their children sets a thoughtful example for other parents in similar positions. As the influence of kidfluencers continues to grow, their story offers valuable insights into the evolving landscape of family vlogging and the implications it carries for the next generation.