The rise of ‘Etsy witches’ and the increased interest in spell-casting on TikTok have captured the attention of many social media users. People are turning to witches on popular platforms like Etsy and WitchTok in the hopes of gaining insight into their lives and potentially changing their futures. The trend of seeking magical solutions and spell services has gained momentum, thanks to the power of social media and digital networking.
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In a recent exclusive report by PEOPLE, stories have emerged of individuals seeking out witches on Etsy for a variety of reasons. From purchasing weather spells to ensure perfect wedding days to casting love spells with unexpected results, the demand for magical services is on the rise. One Etsy witch, who preferred to stay anonymous, shared her experience of providing spells and readings. Initially, she focused on tarot readings and selling blessed items, but the demand for spell-casting services quickly grew.

Despite Etsy’s policy against selling spells, the witch found creative ways to offer her services by providing customers with digital files and certificates to accompany the spells. The most popular requests she receives involve spells related to love, luck, wealth, protection, and healing. Customers often seek transformative spells, such as changing their physical appearance or attracting their ideal partner.
The Etsy witch noted that many clients ask for spells to alter themselves or the world around them, often requesting dramatic changes like turning into a vampire or redesigning their ideal partner. However, the witch emphasizes the importance of self-love and confidence in her spell work, believing that true transformation begins from within. Despite the fantastical nature of some requests, the Etsy witch aims to guide clients towards positive change and self-acceptance.
One of the challenges faced by the Etsy witch is managing the influx of messages and requests for guidance from clients. While she enjoys helping others, maintaining boundaries and providing ethical advice are crucial aspects of her spiritual practice. The witch underscores that spell-casting is akin to a self-fulfilling prophecy, where belief and effort play significant roles in manifesting one’s desires.
Alexis Tolentino, a customer who requested a love spell from a witch on Etsy, shared her positive experience of manifesting a four-year relationship with the person of her choice. Reflecting on the low-risk nature of trying Etsy witch spells, Tolentino highlights the element of fun and possibility that comes with exploring magical solutions. She encourages others to approach spell-casting with an open mind and a sense of adventure.
The increasing visibility of ‘WitchTok’ and social media platforms has contributed to the mainstream acceptance of witchcraft and spell-casting. While some practitioners focus on curses and hexes, many individuals like Sarah Maher, an owner of Village and Vessel, provide online Tarot readings to help clients navigate life’s challenges. Maher views social media as a tool for connecting with like-minded practitioners and fostering a sense of community among spiritual seekers.
Maher’s experience highlights the transformative power of Tarot readings and energy work in helping individuals find solace and guidance in uncertain times. By offering her services on Etsy, Maher aims to create a supportive space where clients can access spiritual tools and insights from the comfort of their homes. Despite misconceptions about witchcraft being dark or harmful, Maher believes in the inherent benevolence of the energy that surrounds us, emphasizing the importance of community, kindness, and interconnectedness in spiritual practice.
Overall, the surge in interest in Etsy witches and online spell-casting reflects a broader cultural shift towards embracing alternative spiritual practices and seeking connection in a digital age. Whether seeking love, luck, protection, or transformation, individuals are turning to witches on Etsy and social media platforms to explore the possibilities of magic and manifestation. As the popularity of WitchTok continues to grow, so does the accessibility and acceptance of diverse spiritual traditions in modern society.
