Naomi Watts, the renowned actress and founder of the holistic menopause solutions brand Stripes Beauty, is making waves with her latest campaign “Hotter Than Ever” as she embraces midlife. In an exclusive interview with PEOPLE, Watts shared her empowering journey towards accepting and celebrating this transformative stage in a woman’s life.
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The “Hotter Than Ever” campaign by Stripes Beauty aims to redefine perceptions of menopause and midlife. Watts, at 56 years old, emphasises that this phase is not a crisis but a reawakening of a bolder and wiser version of oneself. She encourages women to feel confident, unapologetic, and authentic, challenging societal norms and expectations surrounding menopause.
Watts revealed that her own experience with early menopause left her feeling ashamed and isolated, lacking open communication channels with friends, family, and healthcare professionals. Determined to break the silence and stigma associated with menopause, she founded Stripes Beauty to provide holistic solutions and foster a supportive community for women going through this significant life stage.
With products ranging from skincare to intimate care, Stripes Beauty promotes open dialogue and self-care practices for women in midlife. Watts underlines the importance of sharing personal narratives to connect with others who may be facing similar challenges but are hesitant to speak out. She believes in the power of belonging to a supportive community during this transitional period.
The campaign extends beyond online platforms, with large-scale posters displayed across New York City to ignite conversations and promote awareness about menopause. As part of the initiative, Stripes offers a limited-edition “Hotter Than Ever” hat as a gift with purchases over $100, along with featuring ten remarkable women advocating for menopause visibility.
Watts draws inspiration from influential figures like comedian Chelsea Handler and journalist Laura Brown, who are actively raising awareness about menopause and challenging stereotypes associated with ageing. By highlighting these women’s stories, Watts hopes to inspire others to embrace midlife with confidence and optimism.
As a mother to two teenage sons, Watts emphasises the importance of authenticity and resilience in parenting. She believes that embracing one’s true self and learning from failures are essential lessons to impart to the next generation. Despite her busy schedule, Watts prioritises joy and relaxation, savoring moments with her family and indulging in activities that bring her happiness.
In conclusion, Naomi Watts’ journey towards embracing menopause and celebrating midlife serves as an inspiration to women worldwide. By challenging societal norms, promoting self-care, and fostering a sense of community, Watts is redefining the narrative around menopause and encouraging women to feel empowered, visible, and confident in their skin. Follow Naomi Watts’ empowering journey on the Stripes Beauty platform and join the movement towards a more inclusive and supportive approach to menopause.