Dallas Cowboys Cheerleaders Celebrate a 400% Increase in Pay
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The Dallas Cowboys cheerleaders are reveling in their future prospects with the organization after a significant 400% surge in compensation. As showcased in the second season of the docuseries “America’s Sweethearts: Dallas Cowboys Cheerleaders,” now available on Netflix, the cheerleaders’ battle for equitable compensation took center stage. By the conclusion of the season, the ladies were granted a substantial pay rise for the 2025 season.

Previously earning between $15 to $20 per hour or $500 per game, the cheerleaders’ annual salary averaged at approximately $75,000. In contrast, NFL cheerleaders typically earned around $150 per game, equating to an average yearly salary of about $22,500. Jada McLean, one of the cheerleaders, shared how she and her fellow dancers reacted upon witnessing their struggle for fair pay portrayed on screen. McLean expressed her satisfaction, stating, “I feel like the story was told very well and accurately.”
During a conversation with PEOPLE at Netflix’s headquarters in Los Angeles, McLean, alongside teammates Charly Barby, Armani Latimer, and Kelly Villares, elaborated on the discussions and negotiations that took place within the team to address their compensation concerns. McLean happily noted, “I think the show represented that very well, and we actually come to a resolution at the end of the show too. We’re all pretty excited about the future of the compensation with the team.”
Despite the positive strides made, McLean emphasized that there are continuous opportunities for improvement within the $10 billion NFL organization, particularly in response to the evolving needs of DCC dancers. She conveyed, “I think in any organization there’s always room for growth, and I think change happens over time. I think our organization is receptive to all of that.”
Echoing McLean’s sentiments, program director Kelli Finglass and head choreographer Judy Trammell acknowledged the ongoing evolution within the organization. Trammell expressed pride in the cheerleaders for advocating for change, emphasizing the significance of a content and valued team. She highlighted, “I’m very proud of their value and their worth and how they feel about their role in that and how they stood up for it.”
Aside from financial compensation, the cowboys organization also provides mental health resources to support the well-being of the cheerleaders. McLean underscored the camaraderie among the team members, stating, “And also, we’re all really close as teammates, and I know that if anyone’s going through anything, they have 35 other girls to talk to.” This supportive environment ensures that any concerns are openly addressed and attended to promptly.
In a further glimpse into their close-knit bond, Latimer, whose alopecia journey is featured in the second season, emphasized the team’s attentiveness to each other’s well-being. She highlighted how the team is quick to notice any changes in a teammate’s demeanor and offers support when needed. This vigilance ensures that every member of the team feels supported and cared for, fostering a positive and inclusive environment amidst their demanding roles.
The journey of the Dallas Cowboys cheerleaders on “America’s Sweethearts” exemplifies not only their dedication to their craft but also their commitment to advocating for fair treatment and well-being within their organization. As they continue to elevate their voices and experiences, they set a powerful example for aspiring cheerleaders and women in the sports industry.
