Dylan Sprouse and Barbara Palvin Unveil Loved-Up Express Campaign
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Celebrity power couple Dylan Sprouse and Barbara Palvin recently joined forces to star in a new Spring 2025 campaign for Express. The duo, who tied the knot in July 2023, showcased their chemistry and style in the Dress to Express campaign, which was captured through the lens of Dylan’s twin brother, Cole Sprouse.
In an exclusive interview with PEOPLE, Barbara Palvin playfully mentioned that she gave some modeling “pointers” to Dylan during the shoot. Dylan, known more for his work in video content and acting, expressed gratitude for Barbara’s support in helping him step out of his comfort zone. The couple emphasized the ease of working together due to their shared love and familiarity.
Barbara, a seasoned model who has graced campaigns for top brands like Victoria’s Secret, revealed that working alongside her husband brought an element of fun to the set. Despite the occasional distraction caused by Dylan’s humour, she appreciated his ability to lighten the atmosphere and create memorable moments during the shoot. The pair shared that they are selective about couple’s shoots, opting only for projects that genuinely resonate with their personal style and values.
Express’ latest campaign focuses on celebrating confidence and self-expression through versatile and chic pieces that transition seamlessly from day to night. Palvin praised the collection for its representation of her casual yet elegant style, particularly highlighting the new pants range. Meanwhile, Dylan saw this opportunity as a departure from his usual laid-back California wardrobe, embracing a more polished and sophisticated aesthetic.
Collaborating with Cole behind the camera added a familial touch to the project for both Dylan and Barbara. The trio’s shared experience on set evoked a sense of pride in Dylan, who witnessed his brother’s artistic journey from a young age. Reflecting on their time together, the couple acknowledged the professionalism and creativity that Cole brought to the shoot, making it a rewarding and enjoyable family endeavour.
Throughout the campaign, Dylan and Barbara effortlessly showcased Express’ elevated pieces, including denim, tees, and trousers, reflecting a blend of modern style and comfort. The couple’s dynamic energy, combined with Cole’s photographic skills, resulted in a visually striking collection that captivated audiences with its sophistication and ease.
Indeed, the Sprouse-Palvin collaboration for Express exemplified a harmonious fusion of talent, style, and familial support. The couple’s shared enthusiasm for the campaign and their unwavering dedication to their craft shone through in the captivating imagery captured by Cole. As the Spring 2025 collection hits stores and online platforms, fans can witness the magic created by this talented trio in bringing Express’ vision to life.
In conclusion, the Express campaign featuring Dylan Sprouse and Barbara Palvin not only showcases the couple’s impeccable style and chemistry but also highlights the power of collaboration and family bonds in the realm of fashion and creativity.
Don’t miss out on experiencing the essence of this spectacular campaign by exploring the full collection online or in store and immerse yourself in the world of confidence and self-expression defined by Dylan, Barbara, and Cole Sprouse.