Charles Melton Stars in Coach’s New Soho Sneaker Campaign
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Charles Melton, known for his role in ‘May December’, is turning up the heat in Coach’s latest campaign for the Soho Sneaker. The campaign, inspired by ’80s and ’90s cross-training silhouettes, features Melton showcasing a more casual and sexy side to his style. The actor, who became a Coach ambassador in September 2024, is seen flaunting his abs in a new mini film directed by Alma Har’el.
In the campaign, Melton is portrayed in a contemporary setting, where he ingeniously uses his white Soho Sneakers to outwit paparazzi outside his window. The advert cleverly captures the versatility and functionality of the Soho Sneaker, described by Coach as a shoe designed to embrace the wearer’s different expressions of life. The campaign aims to highlight the dynamic and high-energy nature of the sneakers.
The Soho Sneaker campaign also features other personalities like singer-rapper Audrey Nuna, model Giovanna Ramos, and WNBA player Satou Sabally, to name a few. The sneakers made their debut in Coach’s Spring 2025 runway show in September 2024 and have since garnered attention for their classic yet modern design. Coach will be releasing new colour variations and fabric options for the Soho Sneaker.
Melton’s partnership with Coach began in 2024 when he became a brand ambassador, appearing in the Fall 2024 campaign. Reflecting on his experience filming for Coach, Melton expressed his enjoyment of the playful atmosphere on set, allowing him to showcase his more light-hearted side. His association with Coach blossomed after attending the brand’s New York Fashion Week show in 2022, where he felt a strong connection to the brand’s iconic status.
The actor’s inclusion in the Soho Sneaker campaign adds a fresh and stylish appeal to the brand, showcasing the sneakers in a new light. Melton’s charisma and fashion sensibility align well with Coach’s aesthetic, making him a fitting choice for representing the brand. As Coach continues to innovate and redefine classic styles, Melton’s presence in their campaigns adds a modern and trendy dimension to their marketing strategy.
With his star power and fashion-forward image, Melton’s collaboration with Coach is set to enhance the brand’s visibility and appeal to a wider audience. The Soho Sneaker campaign featuring Melton is a testament to Coach’s ability to blend timeless style with contemporary trends, capturing the essence of modern luxury. As Melton continues to make waves in the entertainment industry, his partnership with Coach solidifies his status as a style icon to watch.
In the fast-paced world of fashion and celebrity endorsements, Charles Melton’s role in Coach’s Soho Sneaker campaign stands out as a stylish and captivating choice. His effortless charm and magnetic on-screen presence bring a fresh perspective to Coach’s branding, resonating with fashion enthusiasts and fans alike. As the campaign unfolds, Melton’s collaboration with Coach is poised to make a lasting impression in the fashion industry.