Lay’s has crowned a new champion in its ‘Do Us a Flavor’ contest, with Bacon Grilled Cheese flavoured potato chips bagging the elusive $1 million prize. A resident from Sapulpa, Okla., Paula George, submitted the winning flavour inspired by her late father’s recipe.
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The announcement was made on June 17, much to the excitement of chip aficionados eagerly anticipating the results. The Bacon Grilled Cheese chips, a savoury and nostalgic fusion of bacon and grilled cheese, were described by Lay’s as a delightful homage to a classic comfort food.
The winning flavour’s creator, Paula George, drew inspiration from her father’s special bacon grilled cheese recipe, aiming to evoke fond memories of enjoying a cheesy crunch with every Lay’s chip. The contest this year witnessed over 700,000 submissions vying for the grand prize, but only three flavours made it to the final round of voting, including Valentina & Lime and Wavy Korean-Style Fried Chicken.
This year marked the return of Lay’s ‘Do Us a Flavor’ competition after a seven-year hiatus, inviting fans to unleash their creativity in concocting unique chip flavours. The winning Bacon Grilled Cheese chips join the ranks of past champions like Cheesy Garlic Bread and Wavy Fried Green Tomato, adding a new twist to the chip aisle.
While only Paula George clinches the $1 million prize, all three 2025 finalist flavours will continue to be available in stores nationwide for a limited time, so chip enthusiasts can savour a taste of the creative competition. The long-standing contest has seen various quirky and delicious flavours triumph in previous years, showcasing the inventiveness of Lay’s fans.
As Bacon Grilled Cheese emerges victorious in this year’s ‘Do Us a Flavor’ showdown, the competition has once again stirred excitement and engagement among chip lovers. Lay’s dedication to fostering culinary creativity and offering unique snacking experiences continues to captivate consumers with each new flavour contest.
The journey to finding the ultimate potato chip flavour has been a thrilling one for Lay’s and its fans, with each edition of the ‘Do Us a Flavor’ contest bringing forth innovative and enticing chip varieties. The winning creation of Bacon Grilled Cheese stands as a testament to the endless possibilities in the world of flavoured chips.
In the realm of snack innovations, Lay’s ‘Do Us a Flavor’ contest remains a standout platform for culinary enthusiasts to showcase their flavourful imaginations. With the 2025 competition now concluded, chip lovers can look forward to indulging in the winning Bacon Grilled Cheese chips and savoring a taste of creative inspiration.