Travis and Jason Kelce, the talented brothers known for their success in the NFL, have made a surprising move that has caught the attention of sports enthusiasts and fans alike. The Kelce brothers, in conjunction with their beer company, Garage Beer, have acquired the St. Joseph Goats, a professional indoor football team that competes in the Arena League. The announcement of this new venture was made on Thursday, May 29, marking an exciting development in their careers.
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The news of Travis and Jason Kelce entering the realm of team ownership was met with enthusiasm and curiosity from their followers. The brothers’ beer company, Garage Beer, cleverly stated, “It’s GOOD to be GOAT,” in a playful press release that highlighted their new ownership of the St. Joseph Goats. This acquisition comes on the heels of their involvement as part-owners of the Cincinnati-based beer company Garage Beer, which was revealed nearly a year ago.
With a touch of humour and excitement, Garage Beer hinted at their new venture in a social media post a day before the official announcement. The post teased a collaboration with a football-related entity, creating anticipation among fans and onlookers. Although details such as the team name, city, league, mascot, and location specifics were not immediately disclosed, the promise of football, along with the enjoyment of ice-cold beers, piqued interest.
Travis and Jason Kelce’s foray into team ownership comes as a natural progression in their entrepreneurial journey. Previously, the brothers had shared their interest in the beverage business during a podcast interview, emphasizing their desire to create a product that resonates with beer enthusiasts. With Garage Beer’s motto of “Beer Flavored Beer,” the Kelces aim to offer a drink that is enjoyed by both men and women who appreciate a good brew.
The St. Joseph Goats, formerly known as the Kansas City Goats, have a rich history in the Arena League. As one of the four original teams when the league was established in 2023, the Goats hold a special place in the league’s foundation. Situated in St. Joseph, Missouri, the team’s location holds significance for Travis Kelce, given its proximity to the Kansas City Chiefs’ training camp, a familiar setting for the football star.
The Arena League, now comprising six franchises, has ambitious plans for expansion, with aims to double its team count to 12 by 2026. The involvement of prominent figures such as Kansas City Chiefs Hall of Fame running back Christian Okoye, Gates BBQ CEO George Gates II, and local sports-radio personality Steven St. John in the league’s ownership group underscores the league’s potential and appeal to both football and business enthusiasts.
Travis and Jason Kelce’s latest venture as owners of the St. Joseph Goats signals a new chapter in their careers beyond the football field. Their willingness to explore diverse business opportunities and engage in entrepreneurial ventures showcases their versatility and ambition. As they embark on this exciting journey in team ownership, the Kelce brothers are bound to bring their trademark energy and passion to the world of professional indoor football.