Carmelo Anthony Stars in Exclusive David Yurman Campaign
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NBA legend Carmelo Anthony has teamed up with luxury jewelry brand David Yurman for an exclusive men’s campaign featuring the brand’s signature Curb Chain collection. The collaboration, set to be released just in time for Father’s Day, showcases Anthony’s unique style and personal connection to the brand.
In an exclusive interview with PEOPLE, Anthony shared his admiration for David Yurman, describing it as a brand that exudes high-class and fine jewelry with exquisite storytelling. The campaign, shot by creative director Set Free Richardson and styled by creative director Khalilah Beavers, captures Anthony’s timeless and bold fashion sense that aligns perfectly with David Yurman’s aesthetic.
Known for his impactful presence both on and off the basketball court, Anthony emphasises the importance of setting trends rather than following them. His partnership with David Yurman reflects a shared commitment to authenticity, class, and timelessness in fashion.
The campaign also features Anthony’s 18-year-old son Kiyan, providing a glimpse into their father-son dynamic both in life and on the basketball court. The duo shares a special moment playing pool together, with Anthony jokingly referring to himself as a “pool shark” with the upper hand against his son.
Originating from New York City, both Anthony and David Yurman draw inspiration from the vibrant and diverse styles of the city, reflecting a blend of tradition and innovation in their designs. The campaign celebrates the bond between father and son, highlighting the values of authenticity and class that resonate with both Anthony and the brand.
As part of the campaign, Anthony showcases a selection of iconic pieces from the Curb Chain collection, including necklaces, bracelets, and rings in various metals and styles. His curated accessories not only complement his personal style but also serve as timeless pieces that tell a story.
Reflecting on passing down his jewellery collection to his son in the future, Anthony acknowledges the evolving nature of fashion preferences but remains hopeful that certain pieces will hold sentimental value to Kiyan. The campaign represents a shared journey of growth and style evolution between father and son.
David Yurman’s collaboration with Anthony and fellow NBA star Jaylen Brown underscores the brand’s commitment to working with exceptional athletes who embody leadership, style, and dedication. The unique blend of sportsmanship and luxury showcased in the campaign reinforces the idea that jewellery is an extension of personal style that should be worn with authenticity and confidence.