Matthew McConaughey, the renowned actor, takes the spotlight in Uber Eats’ highly anticipated Super Bowl commercial for 2025. The star-studded ad features McConaughey delving into a humorous football conspiracy theory. In this entertaining commercial, the actor collaborates with other celebrities such as Martha Stewart, Charli XCX, Kevin Bacon, and Greta Gerwig to unravel the supposed link between football and food.
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The 60-second commercial, released on February 4, showcases McConaughey’s belief that football was created as part of a conspiracy to stimulate hunger. Transporting viewers back to 1876, the birth of football, the actor humorously explains how the sport and food are intertwined. The ad cleverly weaves in appearances by various stars, adding a touch of flair to the narrative.

The commercial features intriguing scenarios, including McConaughey in colonial garb discussing the origins of the football, dubbed a “pig skin” to tantalise bacon cravings. Additionally, the ad playfully explores the Buffalo Bills’ existence in Buffalo, N.Y., with host Sean Evans making a witty appearance, linking the team to the city’s famous wings.

Continuing with humorous anecdotes, the commercial showcases McConaughey taking on the persona of Mike Ditka, former coach of the Chicago Bears, alongside William Perry, known as the “Refrigerator.” The actor also references Peyton Manning and a cheeky “Omaha! Steak” catchphrase, adding to the comedic value of the advertisement.
The star-studded ensemble cast adds depth and charm to the commercial, with Martha Stewart and Charli XCX making memorable appearances. The ad culminates with a playful interaction where McConaughey contemplates making a movie about the football conspiracy, only to be gently rebuffed by the Barbie director.
Uber Eats’ previous teasers hinted at the commercial’s star-studded lineup, creating excitement among viewers. From Martha Stewart’s internet trend portrayal to McConaughey’s homage to Mike Ditka, these teasers offered a glimpse into the lighthearted and entertaining theme of the full ad.
Audiences can look forward to the full Uber Eats commercial airing during the Super Bowl on February 9, coinciding with the game between the Kansas City Chiefs and the Philadelphia Eagles. The halftime show, featuring Kendrick Lamar and SZA, promises to be a highlight of the event, adding to the overall excitement of the Super Bowl experience.
Uber Eats aims to continue its tradition of engaging and entertaining Super Bowl commercials, following the success of past campaigns featuring A-list celebrities. By enlisting popular stars like Matthew McConaughey and Martha Stewart, the food delivery app ensures a memorable and enjoyable viewing experience for audiences worldwide.
As fans eagerly anticipate the unveiling of the full commercial, the star power and comedic elements showcased in the teasers promise an entertaining and engaging Super Bowl ad from Uber Eats. Stay tuned for the big reveal during the game, where laughter and food conspiracies collide in this star-studded spectacle.
