Shania Twain stars as a singing tongue in a new commercial set to air during the 2025 Super Bowl, showcasing her playful and innovative approach to advertising. The Canadian singer partners with Coffee-Mate to promote their cold foam creamers in a unique and entertaining way.
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In an exclusive interview with PEOPLE, Twain expresses her excitement about the unconventional concept of the ad. She explains, “There’s so much involved with the tongue that a lot of people don’t even realize, so it just made technical sense in a way, on a nerdy level. But also, I think it is just very fun.” Her enthusiasm for the project shines through as she describes the experience as “great” and highlights the joy of incorporating the cold foam and dancing tongue elements.
The commercial features a man enjoying his beverage with Coffee-Mate’s cold foam creamer before a whimsical interaction with the animated singing tongue. As the tongue bursts into song, exclaiming “Let’s go tongues!” and dances energetically in the man’s mouth, the ad captures a lighthearted and catchy moment. Twain’s creative input extends to crafting a new track titled “Gimme Cold Foam” for the commercial, adding a fun and boppy soundtrack that complements the playful visuals.
Scheduled to debut on the same day as Super Bowl LIX, “Gimme Cold Foam” promises to be a catchy tune that reflects Twain’s spirit and the essence of the ad. The infectious song will be available for purchase and streaming later this month, offering fans a chance to enjoy the upbeat music beyond the commercial’s airing. With the Kansas City Chiefs facing off against the Philadelphia Eagles at the iconic Caesars Superdome in New Orleans, the ad is bound to capture the attention of viewers during the big game.
The collaboration between Shania Twain and Coffee-Mate highlights the power of creativity and storytelling in marketing. By bringing a singing tongue to life in a Super Bowl commercial, the brand leverages Twain’s talent and appeal to create a memorable and engaging advertisement. The combination of humour, music, and a touch of whimsy sets this commercial apart, demonstrating the impact of innovative approaches to traditional advertising.
As the excitement builds for the 2025 Super Bowl, fans can look forward to not only the thrilling game but also the unique commercials that accompany it. Shania Twain’s role as a singing tongue in the Coffee-Mate ad offers a refreshing and entertaining take on promoting a product, showcasing her versatility as an artist and entertainer. With the release of “Gimme Cold Foam” and the visual spectacle of the ad, Twain continues to captivate audiences with her creativity and charisma.
In a world where advertising plays a significant role in consumer engagement, the collaboration between Shania Twain and Coffee-Mate exemplifies the potential for brands to connect with audiences in meaningful ways. By embracing unconventional ideas and storytelling methods, marketers can create lasting impressions and build emotional connections with consumers. Twain’s involvement in the Super Bowl ad not only generates buzz for the brand but also reinforces her status as a dynamic and innovative artist in the entertainment industry.