SZA Unveils New Lip Product Brand, Not Beauty
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By Emily Jones
Grammy-nominated artist SZA is stepping into the beauty industry with the launch of her own brand, Not Beauty. The brand’s debut product is a hydrating lip gloss available in three stunning shades – In the Flesh, Strawberry Jelly, and Quartz. Priced at $23, the lip gloss promises a non-sticky formula that offers long-lasting shine and moisture.
According to a press release, Not Beauty was created out of SZA’s genuine need for quality, planet-conscious essentials that resonate with her personal approach to beauty. The brand’s packaging draws inspiration from nature, featuring wood textures, plant motifs, insects, and natural hues that blend bushcraft elements with femininity.
In a statement, SZA expressed that Not Beauty was born from her own necessity for a lip product that can endure the length of her performances, conversations, and dates while keeping her lips moisturized. She emphasised that the brand is about sharing something that personally worked for her and hoped it would also resonate with consumers.
The singer took to Instagram to share the exciting news, revealing that the lip products she had been developing for years were finally ready for everyone to experience. The lip gloss will be exclusively available at pop-up stores across the United States during SZA’s Grand National Tour, starting on April 19.
Not Beauty’s lip gloss not only meets Sephora’s clean beauty standards but is also cruelty-free, gluten-free, and vegan, catering to a wide range of consumers looking for ethical beauty options. Although the product is not yet available for purchase on Not Beauty’s website, interested customers can sign up for email updates for the latest information.
As the beauty industry continues to evolve and embrace inclusivity and sustainability, SZA’s entry into the market with Not Beauty represents a step towards offering high-quality products that cater to diverse needs while aligning with ethical values. With her passion for creating products that truly meet consumers’ demands, SZA’s venture into beauty is anticipated to make a significant impact in the industry.
The launch of Not Beauty marks a new chapter for SZA as she expands her creative talents beyond music and into the realm of beauty. As fans eagerly await the opportunity to try out her lip products, the success of Not Beauty is expected to pave the way for future releases and collaborations within the beauty space.
By introducing her own brand, SZA joins the ranks of other musicians who have successfully ventured into the beauty industry, leveraging their influence and creativity to connect with consumers on a personal level. Not Beauty’s debut collection reflects SZA’s commitment to offering innovative and sustainable beauty solutions that cater to the needs of modern consumers.
In conclusion, SZA’s foray into the beauty industry with Not Beauty showcases her entrepreneurial spirit and commitment to providing high-quality, environmentally conscious products. As she continues to shape the brand’s offerings and expand its reach, SZA’s influence is set to make a lasting impact on the beauty landscape, inspiring consumers to embrace products that align with their values and preferences.