Justin Bieber has caused a stir in the fashion world by publicly cutting ties with his own brand, Drew House. The 31-year-old pop star made the announcement through a now-deleted post on his Instagram Stories on Thursday, April 10. In the post, Bieber shared a message to his fans, advising them to no longer support the Drew House fashion line. He expressed that the brand does not align with his personal values or represent him, his family, or his lifestyle. The brand was co-founded by Bieber and his former stylist, Ryan Good, in 2018, officially launching in January 2019.
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In the Instagram post that has since been removed, Bieber shared a video featuring an animated version of himself entering a house filled with Drew-branded items. Symbolically, the animated Bieber then proceeds to set the house on fire, with his wife Hailey and their son Jack by his side, representing a fresh start. Alongside this controversial post, Bieber has been hinting at a new fashion venture, SKYLRK, teasing fans with glimpses of what’s to come. The matches used in the animation feature the same logo seen in SKYLRK’s branding.
A source connected to Bieber and his Drew House employees described the SKYLRK announcement as a “slap in the face” to those working hard on the next Drew House release. The source also highlighted that some employees were affected by fires in Palisades and Pasadena, making Bieber’s burning down of the house in the video even more insensitive. Despite the controversy, SKYLRK seems to be following in the footsteps of Drew House, offering a range of clothing items and accessories.
Unlike Drew House, SKYLRK has not announced a release date yet, but it already has an official Instagram page set up, sparking curiosity among fans about what the new brand will offer. PEOPLE reached out to representatives for Bieber and Drew House for further comment, but there has been no immediate response. The fashion world is eagerly watching to see how Bieber’s latest venture will unfold and whether it will live up to the success of Drew House.
This public rift between Justin Bieber and his own fashion brand has attracted significant attention and stirred up conversation among fans and industry insiders. Bieber’s bold move to distance himself from Drew House has raised questions about the future of the brand and his own involvement in the fashion industry. As the story continues to develop, all eyes are on Bieber and the upcoming launch of SKYLRK to see what new directions he will take in the world of fashion. Stay tuned for more updates on this evolving story.
Justin Bieber’s journey with Drew House has been a rollercoaster, and his decision to part ways with the brand marks a significant turning point in his fashion career. With the launch of SKYLRK on the horizon, Bieber is set to embark on a new chapter in the fashion industry, leaving fans and critics alike eager to see what the future holds for the chart-topping artist turned fashion entrepreneur.