Claudia Sulewski Shares Her Journey in Founding Cyklar Body Care Brand
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Claudia Sulewski, renowned content creator, has ventured into the world of body care with her brand Cyklar, which she established in October 2023. Speaking exclusively to PEOPLE, Sulewski reveals that the inspiration for launching Cyklar stemmed from her personal self-care journey and a desire to redefine self-nurturing practices.
In a candid conversation over Zoom, Sulewski discloses the meticulous process of product development, often enlisting the help of her partner, Finneas O’Connell, for feedback on fragrances and formulations. With a focus on gender-neutral scents, Cyklar offers a range of body washes and creams, such as the popular “Crescent” and “Vanilla Verve,” all made from sustainable and vegan ingredients.
Reflecting on her past struggles with people-pleasing tendencies, Sulewski emphasizes the significance of prioritizing self-care and setting boundaries. She underscores the importance of filling one’s own well before extending oneself to others, a philosophy embedded in the ethos of Cyklar.
Since the inception of Cyklar, Sulewski has been heartened by the positive reception from consumers who have experienced a shift in their self-care routines. She recounts instances where individuals have expressed newfound excitement for daily rituals like showering, attributing it to the transformative impact of Cyklar’s products.
Grateful for the unwavering support from O’Connell, Sulewski acknowledges the symbiotic nature of their relationship, with both partners actively championing each other’s creative pursuits. The couple’s mutual encouragement and shared interests have fostered a nurturing environment conducive to personal and professional growth.
Looking ahead, Sulewski envisions a future filled with continued innovation and expansion for Cyklar, alongside her pursuits in acting and content creation. As she remains dedicated to crafting products that resonate with consumers on a deeper level, Sulewski is poised to leave a lasting imprint in the beauty and self-care landscape.
In an industry rife with competition, Sulewski finds solace in the camaraderie among fellow creators and brands in Los Angeles. She emphasizes the support and solidarity within the beauty community, acknowledging the shared journey of overcoming challenges and fostering creativity.
With a passion for sharing her authentic self through various platforms, Sulewski remains committed to striking a balance between transparency and privacy in her content. As she navigates the dynamic realm of digital media, Sulewski aims to offer her audience a genuine portrayal of her life and values.
As Claudia Sulewski continues to pave her way in the beauty industry, her dedication to self-care and empowerment shines through in the ethos of Cyklar. With a blend of passion, innovation, and authenticity, Sulewski’s foray into body care heralds a new chapter in her entrepreneurial endeavors.