Prince Harry has announced a transition to a new role at BetterUp, a prominent coaching and mental health organisation, where he initially took up the position of Chief Impact Officer in March 2021. The Duke of Sussex will now serve as a senior advisor, as confirmed by BetterUp’s CEO and co-founder, Alexi Robichaux, in a public statement made on 6 November.
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The decision to shift roles comes as the Duke and his family move from California back to the United Kingdom, allowing him to take on less intensive responsibilities while still contributing to the development of the company. Robichaux expressed gratitude for Harry’s contributions during his tenure as Chief Impact Officer, noting, “I’m glad we get to keep doing this work together in this new capacity.”


In his new advisory role, Prince Harry will focus on key projects with BetterUp’s enterprise customers, collaborating with the team and the leaders within the organisation. This change not only provides him with the opportunity to engage more deeply with his philanthropic interests but also offers him the time to explore investment opportunities and other business ventures.
Since joining BetterUp, Prince Harry has been a vocal advocate for mental fitness, highlighting the importance of coaching in enhancing personal development. Robichaux praised the Duke for his understanding of the transformative power of coaching and his commitment to ensuring that mental health resources are accessible to all. The company’s mission aligns with Harry’s personal experiences and beliefs surrounding mental wellbeing.
Prince Harry’s involvement with BetterUp was serendipitous; he met Robichaux through a mutual friend and subsequently began using the company’s coaching services for himself. Reflecting on his experience with BetterUp, he remarked, “I was matched with my coach who, quite frankly, is truly awesome and has always given me sound advice and a fresh perspective.”
His advocacy for mental health has been a strong aspect of his public persona. In an interview with the Wall Street Journal in 2021, the Duke commented on the potential of proactive coaching, stating, “Proactive coaching provides endless possibilities for personal development, increased awareness, and an all-round better life.” This sentiment reflects his ongoing commitment to addressing mental health challenges both personally and within broader society.
Outside of his role at BetterUp, Prince Harry remains deeply engaged with various philanthropic initiatives through his organisation, Archewell. He continues to promote causes that he is passionate about, including the Invictus Games, which he founded to support wounded, injured, and sick service personnel through sporting events and rehabilitation programmes.
As he transitions into this new phase of his career, Prince Harry’s focus appears to be on fostering impactful projects while contributing to crucial mental health discussions. His ongoing journey with BetterUp reflects a broader shift towards the acceptance and importance of mental wellness in contemporary society. As more individuals recognise the value of coaching, Harry’s role in promoting these resources will likely continue to resonate.
Prince Harry’s evolving position at BetterUp also underscores the significance of accessible coaching in personal development, as well as the importance of public figures leading conversations around mental health. As he embarks on this next chapter, his influence in the realms of business and philanthropy remains poised to encourage a more open dialogue about mental health challenges faced by many.
