**Kevin Costner Enters the World of Fragrance with New Collection**
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Celebrated actor Kevin Costner is making headlines once again, this time not for his performances on screen but for his latest venture into the world of perfumery. At the age of 71, the Oscar-winning star has partnered with the Milan-based fragrance brand 19-69 to unveil a collection of three unique scents, each retailing from £80 to a staggering £800.
In a recent interview with GQ, Costner shared insights into his new endeavour, discussing how each fragrance reflects personal experiences and memories from his life. The collection includes three distinct fragrances: Pacific Coast Highway, Heritage, and After Hours.
Pacific Coast Highway draws inspiration from the music of the late 1960s, particularly Tommy James and the Shandells’ classic “Crystal Blue Persuasion,” which evokes nostalgia for Costner. Heritage is described by the actor as embodying a “masculine” essence, evoking imagery of wood, guns, and the great outdoors, while After Hours has a compelling story attached to it. Costner recounted an experience during a volleyball game for his son, where a pregnant woman approached him to inquire about the captivating scent he was wearing, despite being cautious not to intrude.
Costner reflected on the personal connection he has with After Hours, noting that it recalls memories of his iconic 1989 Vanity Fair cover shoot with photographer Helmut Newton. Describing the experience, he mentioned posing in a tuxedo under Newton’s direction, showcasing a unique blend of sophistication and masculinity.
Each scent in Costner’s collection is available in various sizes, offered as extrait de parfum. Consumers can choose between 7.5ml, 30ml, and 95ml options, with respective price points of £80, £300, and £800. The prices reflect the quality and intention behind each fragrance, crafted to embody meaningful elements of Costner’s life.
Interestingly, Costner’s journey to fragrance started nearly a decade ago while on a promotional tour in Germany. He encountered an enticing body wash that left a lasting impression; however, he could never recall the brand. Following a chance rediscovery of that scent during filming in Scotland years later, he was inspired to reach out to 19-69, which ultimately sparked the collaboration.
The scent that originally captivated Costner turned out to be Rainbow Bar, a fragrant homage to the glam rock era of the 1980s at Los Angeles’ iconic Rainbow Room. This serendipitous connection paved the way for his partnership with the brand co-founder, Johan Bergeli, leading to the creation of the fragrance line manufactured in France.
Costner shared his philosophical approach toward fragrances, explaining that while a scent need not be overly overt, he appreciates when it possesses its own unique character and presence. Such insight exemplifies his artistic sensibilities, showcasing the careful thought he has put into his fragrance line.
As Kevin Costner embarks on this new chapter of his career, fans and fragrance enthusiasts alike are eager to see how his personal narrative and artistic vision translate into these carefully curated scents. With his collection, Costner proves that the world of perfumery can be as evocative and storytelling as the film roles he has embodied over the decades.
This new venture adds another layer to Costner’s already impressive resume, further solidifying his status not just as an actor but as an innovator within the creative industry. The fragrances, each carrying a piece of his heart and memory, invite a broader audience to explore the narratives that fragrances can convey, allowing customers to engage with the actor’s life story in a unique and personal way.
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