Barbara Walters, a groundbreaking journalist, often ventured into unconventional territories for her work, but one of her most intriguing assignments took her to the heart of the notorious Playboy Club. A recent flashback shared by TODAY highlights Walters donning the club’s distinctive bunny costume on New Year’s Eve in 1962, a striking look at the glamorous yet controversial venue that was sweeping through New York City.
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Working for NBC News at the time, Walters aimed to uncover the reality behind the popular hotspot. The rise of the Playboy Club, which served as both a bar and a social gathering place, had transformed nightlife in the city. In a quest for authenticity, Walters donned the signature attire, which consisted of a form-fitting satin outfit, to gain an insider’s perspective.
On the segment, Walters was introduced to Joan Howard, the Chief of the Bunnies, who provided insight into what it meant to be one of the “bunnies.” Howard explained that women aged between 18 and 24, who were described as “young, pretty, and funny,” were welcome to apply. This recruitment process was followed by a rigorous two-week training programme, known as “bunny school,” where recruits were taught various aspects of club operations through films, lectures, and a comprehensive bunny manual.
Howard also laid out the regulations that these employees had to follow while working at the club, including strict prohibitions against dating both customers and staff. This emphasis on professionalism was indicative of the club’s efforts to maintain a specific image and atmosphere, which Walters found both fascinating and constraining.
With regards to earnings, Walters reported that bunnies could make a considerable income, averaging between £160 and £240 a week with tips during a five-day work week. This potential for financial reward was a strong incentive, attracting numerous young women to this peculiar but glitzy job.
Despite her attempts to embody the carefree spirit of the bunnies, Walters expressed feelings of awkwardness in the costume, which she described as “a too-tight satin bathing suit and black leotard.” While she was informed that most bunnies were unfazed by their attire, Walters admitted feeling somewhat ridiculous as she navigated her responsibilities on the club floor.
As the evening unfolded, Walters’ confidence in her new role waned slightly, and she described herself as feeling “pretty awkward.” The experience, however, did not lead to any blunders, and she was relieved to avoid spilling anything on the customers. Her foray into the world of the Playboy Club illustrated not only the complexity of the women’s roles there but also the public perception of such establishments during that era.
The first Playboy Club was launched in Chicago in 1960, and the New York City venue became the fifth location to open, arriving shortly before Walters’ segment. The franchise expanded rapidly, establishing venues in cities like Miami, New Orleans, and St. Louis. However, despite its initial success, the Playboy Club franchise faced many challenges, culminating in the closure of all 30 locations across the United States by 1988.
Barbara Walters, who passed away in December 2022 at the age of 93, is remembered not only for her contributions to journalism but also for her ability to break barriers and explore the nuances of modern society. Her reported experience at the Playboy Club remains a striking example of her commitment to uncovering the multifaceted realities of the world around her, often stepping beyond traditional reporting to gain a deeper understanding of cultural phenomena.
The legacy of Walters continues to resonate today as aspiring journalists seek to echo her curiosity and dedication, challenging convention in their pursuit of truth.
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