Panera Bread is gearing up for the festive season with an array of new holiday beverages and sweet treats, including its exciting line of collectible Snowmen Cups. These seasonal offerings are set to delight customers starting December 3, when they will be available at participating Panera cafés.
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The new Snowmen Cups come in two distinct designs, dubbed ‘Naughty’ and ‘Nice’. The Naughty cup features a green hat paired with a red stripe and a cheeky winking face, while the Nice version sports a green hat with a blue stripe. Touted as a fun addition to the holiday season, these cups are available in a blind box format, meaning customers will be in for a surprise with each purchase. A promotional offer allows customers to receive a complimentary cup when they make a qualifying purchase, though supplies are limited to just twelve cups per café.
For those willing to forgo the surprise element, a limited quantity of the cups will also be sold through The Panera Shop for approximately £22, plus tax and shipping. “The holidays are about coming together, enjoying great food and making memories,” the company stated in a recent press release. They emphasised their aim to “bring a little extra joy to the season,” with a selection of indulgent beverages, comforting treats, and the exclusive Snowman Cups.
In addition to the collectible cups, Panera’s festive menu boasts several enticing beverages. Notable among them is the Peppermint White Mocha, a delightful concoction that blends rich white chocolate with the invigorating taste of peppermint. Customers can enjoy this drink as a latte, iced coffee topped with sweet cream cold foam, or even as a Frozen Java made with concentrated espresso and ice. Each variation is finished with a piece of peppermint bark, adding to the festive cheer.
For those who prefer a different flavour profile, Panera is also offering a Pistachio White Mocha. This drink combines warm, nutty flavours with the sweetness of white chocolate, and is similarly available in latte, iced coffee, and Frozen Java formats, garnished with a sprinkle of pistachios on top.
The holiday offerings extend beyond beverages, with new sweet treats making their debut as well. The Cocoa Marshmallow Cake Slice promises a decadent blend of chocolate and marshmallow, topped with chocolate chips and marshmallow bark, while the seasonal Mitten Cookie adds a classic touch, featuring shortbread decorated with icing.
Panera’s holiday menu will be accessible for dine-in, delivery, Rapid Pick-Up®, or through the drive-thru at locations across the UK. This move places Panera among other notable brands like Starbucks, Dunkin’, and Smoothie King, which have also embraced the trend of collectible festive cups.
Starbucks has previously made waves with its Bearistas, which have returned this year, while Dunkin’ has celebrated its milestone anniversary by unveiling eagle-themed cups and launching a collaboration with Marvel on special cup sleeves. Even Smoothie King has joined the fray, offering a bedazzled cup in celebration of its new Pretty, Pretty Protein Smoothie.
As the festive season approaches, Panera Bread not only invites customers to indulge in its new delectable offerings but also engages them in a playful collectible experience. The combination of seasonal beverages and limited-edition cups is likely to enhance the holiday spirit for many, encouraging friends and families to come together and savour the season. The anticipation for these festive treats is set to build as the December launch date draws near, promising to add a touch of magic to holiday gatherings.
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