Actor A. Martinez has recently paid tribute to the iconic soap opera *Santa Barbara* during the 2026 Daytime Emmy Awards, a ceremony held on 30 October at the Hollywood Palladium. The beloved series, which captivated audiences from its debut on NBC in July 1984 until its conclusion in 1993, remains a significant part of television history.
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Martinez, who portrayed Cruz Castillo on the show, expressed his heartfelt gratitude for the program, which he described as a “wonderful place to work.” In his speech, he noted the deep connections that fans have formed with the series, indicating that many viewers began watching it with family members, sharing a bond with parents and grandparents. This generational appeal contributed to the show’s enduring legacy, which was rooted in its exceptional writing and the collaborative spirit among the cast and crew.
Reflecting on the themes of *Santa Barbara*, Martinez remarked, “We loved to tackle outrageous themes — and we loved to laugh.” His comments underscore the soap’s unique blend of drama and humour that resonated with viewers throughout its nine-season run. Among its memorable storylines, the series featured characters representing both the wealthy Capwell and Lockridge families, encapsulating the glamour and scandal of life in coastal California.
During his tribute, Martinez also acknowledged the contributions of two influential women in his life and career. He expressed his appreciation for producer Jill Phelps, who played a pivotal role in encouraging him to embrace his talents. According to Martinez, she “insisted that I start taking my moments rather than run away from them.” Additionally, he credited his former co-star Marcy Walker, who portrayed Eden Capwell, for helping him to feel more at ease on stage. “She showed me how to relax on stage for the first time in my life,” he said, reflecting on her profound impact on his performance.
The impact of *Santa Barbara* extended beyond individual actors; the series boasted an impressive cast that included notable talents such as Nancy Lee Grahn, Jed Allan, Robin Mattson, Judith McConnell, and Robin Wright. Over the course of its nearly decade-long run, the soap opera garnered an impressive 74 Daytime Emmy nominations, securing 24 wins. Martinez himself was nominated seven times for his role as Cruz, winning the award for Outstanding Lead Actor in a Drama Series in 1990.
The 2026 Daytime Emmy Awards featured a special segment dedicated to honouring classic daytime dramas, with Martinez’s remarks contributing to a sense of nostalgia for the genre. This tribute highlighted the lasting impact of these series, with other stars also recognising beloved shows such as *Passions*, *Guiding Light*, and *As the World Turns*.
Martinez took a moment to reflect on the extraordinary elements of *Santa Barbara*, jokingly noting, “God himself was a character on our show.” He remarked that the divine presence wasn’t just powerful in the narrative but also brought elements of humour, emphasising the show’s ability to intertwine serious and light-hearted moments effectively.
The legacy of *Santa Barbara* continues to resonate, showcasing the powerful connections that audiences can form with television characters and storylines. Martinez’s tribute at the Daytime Emmys reminds fans and newcomers alike of the show’s unique charm and the talent that brought it to life.
As the ceremony came to a close, it was evident that *Santa Barbara* remains a cherished part of television history, and A. Martinez’s contributions to the series are fondly remembered by cast, crew, and fans alike. The celebration not only appreciated the past but also reinforced the significant role that soap operas play in the landscape of daytime television.