**Lida Orzeck to Release Memoir on the Remarkable Journey of Hanky Panky**
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Lida Orzeck, the co-founder of the renowned lingerie label Hanky Panky, is set to release her memoir titled *Hanky Panky: The Intimate Story of Partnership, Passion and Purpose Behind the Iconic Brand*. The highly anticipated book will be published by Copper Books in March 2027, and promises to delve into the rich history of the brand, its early challenges, and its lasting impact on the fashion industry.
The memoir offers readers an intimate glimpse into the origins of Hanky Panky, a brand established in 1977 by Orzeck and her business partner Gale Epstein. The concept was ignited by a heartfelt gift—a unique handmade bra and panty set, which spurred the two friends to harness their creativity and entrepreneurial spirit. With $15,000 from their personal savings, the duo embarked on a journey that has now spanned over five decades.
Reflecting on their decision to start a business just two years after women gained autonomy to obtain credit cards and bank accounts without male approval, Orzeck states, “We had no idea that decision would also launch the next 50 years of our lives. Hanky Panky is the story of two friends who turned a small gift into an iconic brand.” This foundation laid the groundwork for a venture that would come to represent empowerment, creativity, and resilience.
The memoir is co-written with Jodi Lipper and integrates the history of the fashion and lingerie industries alongside the personal experiences of the founders. It not only chronicles the rise of Hanky Panky but also sheds light on the hurdles that the brand faced throughout its evolution. From competing with knock-offs to overcoming betrayals from trusted allies, the story is as much about dedication as it is about the ups and downs of entrepreneurship.
In an exclusive interview, Orzeck expressed her eagerness to share the untold stories behind Hanky Panky, stating, “I’m excited to share this book because it captures, for the first time ever, the real behind-the-scenes story of partnership and perseverance that defined Hanky Panky as we bootstrapped during the early days.” She hopes that the narrative resonates, especially with women, demonstrating that it is possible to build a brand with intention—despite the inevitable mistakes and setbacks along the way.
Hanky Panky’s ethos has been centred around values such as inclusivity and sustainability, making it a respected choice among consumers and celebrities alike. Over the years, the brand has cultivated a loyal fanbase, known for its whimsical and comfortable designs. Orzeck’s dedication to these principles has played a significant role in the brand’s ongoing success.
The memoir will feature a foreword by actress Sarah Paulson, further enhancing its appeal to readers. Orzeck’s insights are anticipated to inspire aspiring entrepreneurs and anyone interested in the dynamic world of fashion. Paulson’s involvement adds a notable touch, as she is also a patron of female empowerment and creativity.
Due for release on March 9, 2027, *Hanky Panky: The Intimate Story of Partnership, Passion and Purpose Behind the Iconic Brand* is already available for pre-order at various retailers. The book promises to be a source of inspiration, showcasing how passion and tenacity can lead to lasting success in business.
Orzeck’s journey exemplifies the potential of transforming intimate gifts into iconic brands, and her memoir is set to resonate with those who value the art of storytelling in the context of entrepreneurship. Readers can look forward to a compelling narrative filled with both triumphs and tribulations, celebrating the power of partnership and vision in shaping a business.
As anticipation builds for the memoir’s release, Orzeck’s story is sure to add a significant chapter to the legacy of Hanky Panky and its influence on the fashion landscape.