Rita Wilson, the acclaimed actress and singer, has opened up about her vibrant musical journey at the Forbes 30/50 5-Year Anniversary Summit, held at the Mandarin Oriental in New York City on 16 October 2026. Speaking with Moira Forbes during a panel discussion, Wilson reflected on her decision to embark on a music career later in life, drawing on a wealth of experiences that have shaped her artistry.
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At 69, Wilson shared her thoughts on the creative process, particularly emphasising how her age has empowered her songwriting. “I don’t even know what I would have said at 25,” she remarked, recalling her foray into music in 2012. The actress highlighted that her life experiences have provided her with a deeper understanding, stating, “Being older and starting older … I felt like I was a step ahead because I had a lifetime to draw on.”
One of the standout pieces in her musical repertoire is the song “W.O.W. (Wild Ol’ Woman),” which Wilson co-wrote with 27-year-old singer-songwriter UPSAHL. The actress recalled her initial reluctance to divulge her vision for the song, fearing it might not resonate with the younger artist. UPSAHL’s refreshing perspective proved invaluable, as she suggested that the spirit of being a “wild ol’ woman” could still resonate with someone in their mid-twenties. “And I was like, ‘Okay, girl, get out your pen, we’re gonna write it,’” Wilson recounted, laughing at the collaborative energy that followed.
The lyrics of “W.O.W.” encapsulate a powerful message about liberation from societal norms. Wilson articulated her desire to challenge the expectations placed upon women, stating, “It’s really about how we’re getting these messages of what to say, what to do, what not to say, how to behave, don’t rock the boat.” Her candid assessment reflects a greater conversation about self-expression and authenticity, particularly for women navigating their roles in society.
During her remarks, Wilson also celebrated the achievements of women launching new careers later in life. She cited the influential writer and director Nora Ephron, who delivered a poignant toast on Wilson’s 50th birthday, reminding her that remarkable accomplishments can follow this milestone. “I didn’t direct my first movie until I was 50,” Ephron had said, serving as a beacon of inspiration for Wilson and many others. The actress commented on the often limiting beliefs that society imposes, asserting, “I think we’re limited by our own beliefs, our self-imposed beliefs, our societal beliefs.”
The term “Wild Ol’ Woman,” as defined by Wilson, signifies a remarkable state of independence and self-acceptance. “It’s great. It’s fantastic,” she enthused. “It’s, like, not caring what anybody thinks. It’s not caring about what you even think sometimes.” This liberating mindset, she explained, helps individuals shed preconceptions and uncover their voice, a theme that resonates deeply within her musical catalogue.
Wilson’s latest album, titled “Sound of a Woman,” which was released in May 2026, further explores the multifaceted experiences of women throughout various life stages. From adolescence and relationships to the power of friendship and self-discovery, the album encapsulates the essence of womanhood. The anthem “Wild Ol’ Woman” serves as a thematic cornerstone that celebrates these evolving identities and challenges traditional narratives.
In a world where women often feel pressured to conform, Wilson’s music offers a reassuring reminder to embrace one’s individuality and live authentically. Her journey underscores that it is never too late to pursue one’s passions and make a profound impact through the arts. As she continues to break barriers and inspire a new generation of listeners, Rita Wilson remains a steadfast advocate for women embracing their voices, no matter their age.