In an age where social media often dictates travel itineraries, Jacklynn B., a 29-year-old travel creator known for her insightful historical content on TikTok under the handle @byjacklynn, has taken a unique approach to sharing her discoveries. With the potential power of a single online post to alter a location’s future, she has made the conscious decision to sometimes keep certain historical sites off her feed.
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Jacklynn is keenly aware of the consequences that viral posts can have on lesser-known landmarks. “So some places I actually gatekeep,” she shared in an exclusive interview with PEOPLE. Her rationale revolves around protecting these historic sites; if she suspects that increased exposure could lead to degradation or overcrowding, she opts not to disclose their locations. “I’m acutely aware that one post could potentially change a place forever in terms of the number of visitors,” she explained.
The travel creator’s commitment to responsible tourism extends beyond merely withholding information about certain sites. Jacklynn actively ensures that she adheres to filming restrictions and advises her audience to treat sacred grounds with the respect they deserve. Especially when it comes to religious locations, she emphasises the importance of understanding their significance to worshippers rather than viewing them as mere photo opportunities.

Jacklynn regularly visits notable pilgrimage routes and takes time to explain to her followers that these locations hold deep meaning for many individuals due to their spiritual connections. For instance, at Culloden Battlefield in Scotland, she observed that some tourists view the site predominantly through the lens of popular culture, particularly its association with the television series “Outlander.” She felt compelled to remind visitors that the battlefield is an actual gravesite where lives were lost, urging them to appreciate its history rather than merely its cinematic allure. “This isn’t just a Harry Potter location,” she commented about other notable sites. “It’s a 1,000-year-old abbey with a lot of history.”
Jacklynn’s passion for history shapes her overall approach to travel. Rather than encouraging a rush to tick off destinations from a ‘Top 10’ list, she advocates for a more exploratory mindset. Her advice stems from the belief that some of the most fascinating experiences lie just beyond the main tourist attractions.
For example, she highlights a seemingly inconspicuous church near Rome’s Colosseum where visitors can venture underground to uncover layers of history, including a first-century Roman dwelling and a temple connected to the god Mithras. “It was the most incredible thing I’ve ever seen,” she described, stating that it far surpassed her expectations of the more famous Colosseum, despite acknowledging the latter’s significance.

Jacklynn encourages her followers to expand their horizons, urging them to notice the lesser-known attractions that often reside in the shadows of major landmarks. “You don’t just need to visit the top 10 sites,” she said. “Look at what’s around you because there’s a good chance that there’s something that is a million times more incredible.”
The pressure to document every moment and maintain a checklist can often detract from the enjoyment and exploration of a place. Jacklynn’s philosophy is that travellers should immerse themselves in the surroundings and relish the serendipitous discoveries that emerge when they allow themselves the freedom to wander.
In a world where social media influences travel choices significantly, Jacklynn B. serves as a reminder that some historical treasures are best kept secret in order to preserve their integrity for future generations. Furrowing deeper into travel narratives, she aspires to impart an appreciation for history that goes beyond superficial engagement, allowing for a richer and more fulfilling experience for those willing to explore.
