Jordan Love, the 27-year-old quarterback for the Green Bay Packers, has made a striking debut for the NFL season with an extravagant statement piece: a bespoke blue leather jacket adorned with over 500 diamonds. This stunning piece, valued at approximately £160,000 (or $200,000), was crafted by KAY Jewelers in collaboration with Public School New York as part of a relaunch campaign. Its design, featuring diamonds arranged in a captivating pattern reminiscent of falling rain, first made its appearance during a fashion show on September 10 before being worn by Love for the Packers’ home opener on September 24.
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Speaking with PEOPLE, Love described the jacket as “super heavy to wear,” indicating that it required careful handling during game day to prevent any of its precious diamonds from dislodging. “To have that many diamonds on the jacket, just to see the way it was shining, it was blinging,” he shared, adding that it was undoubtedly the coolest jacket he had ever seen.
While such a lavish jacket may not be representative of Love’s usual attire, he embraces the opportunity to elevate his game-day fashion. He explained that there are moments when he feels the need to make a statement upon entering the stadium, while at other times, comfort takes precedence. “I love being comfortable,” he noted. “When I have to overthink an outfit, that’s usually when I’m not putting it on.”
Love has acknowledged the evolution of his style, admitting that certain fashion choices he made during his early career did not stand the test of time. He reminisced with amusement about a particular phase when he often wore “pretty tight jeans” with high-top Air Force 1s, recognising that while it may have seemed trendy then, those outfits are cringeworthy in hindsight. “I look back at some of my rookie outfits I was wearing for tunnel ‘fits, and it definitely was not great,” he confessed, laughing at the memory.
In navigating his current style, Love often turns to his wife, Ronika, for guidance. As one of his trusted confidantes on fashion matters, she plays a crucial role in ensuring his game-day outfits are on point. “I’m always asking her, like, ‘What do you think? Do you think this looks good? What do I need to add or change?’” he said, highlighting the collaborative nature of their approach to fashion.
This season holds special significance for Love as it marks his first as a father to their five-month-old daughter, Rayna Capri. Embracing this new chapter, he shared how Ronika has begun to involve their daughter in their family’s game-day style. “It’s cool to see Ronika grab some outfits for Rayna and put her in a little ‘fit too,” he remarked, noting that their daughter already has a collection of Packers gear.
As the family prepares for future game days, Love is enthusiastic about building traditions around this experience. Currently, he and Ronika have established a special pre-game handshake that adds a personal touch to their rituals. “I always make sure to do those handshakes, give her a kiss, and give Rayna a kiss,” he shared, underlining the importance of family bonds amid the hustle of the NFL season.
In an era where athlete fashion is increasingly under the spotlight, Jordan Love’s partnership with KAY Jewelers and his keen sense of style reflect his personality both on and off the field. As he continues to grow as a player and a father, it is evident that Love is committed to embracing his role in the public eye with flair and authenticity.
This season, fans and fashion enthusiasts alike will undoubtedly look forward to Love’s evolving sartorial journey, as he balances the demands of his profession with the joy of family life. As he navigates this exciting period, his choice of a diamond-adorned jacket sets the tone for a season of memorable moments—both in game and in style.