Dunkin’ Partners with L.L. Bean for Limited-Edition Fall Collection
:max_bytes(150000):strip_icc():format(jpeg)/Dunkin-Collaborates-LL-Bean-1-e66308e980e0474bbd9d76f8b94175ca.jpg)
In a delightful collaboration, celebrated doughnut chain Dunkin’ has joined forces with regional icon L.L. Bean to launch a unique range of autumn-themed merchandise. The partnership, billed as the first ever between the two New England stalwarts, introduces a limited collection that is set to appeal to fans of both brands. The launch will occur on 22 September, coinciding with the official start of autumn.
The collection comprises various fall-inspired items including a Birdseye Sweater, a tote bag, and several exclusive accessories. These products will be available for purchase online and at select locations. Dunkin’ fans can also look forward to participating in a unique Dunkin’ x L.L. Bean Bootmobile Tour, which will make stops across New England from 21 to 29 September, offering photo opportunities and gift cards to attendees.
According to a recent announcement, the partnership aims to evoke the comforting traditions associated with fall in New England, highlighting experiences such as stopping for morning coffee and donning favourite seasonal attire. The collection features exclusive items that will only be available for a limited time and includes giveaways, events, and delightful offers of free coffee for Dunkin’ Rewards members.
On the launch date, customers who buy a hot or iced coffee will receive a special Dunkin’ x L.L. Bean Birdseye Sweater Cup Sleeve, while supplies last. As part of the promotion, shoppers can also anticipate an extra treat on National Coffee Day, which falls on 29 September. On this day, Dunkin’ Rewards members can enjoy a complimentary coffee with any app purchase, coinciding with the full unveiling of the merchandise collection.
To accompany the launch, an L.L. Bean Coffee Tote, retailing at £24.95, will be released on the same day. This tote is expected to garner considerable attention, as it will be available both online at DunkinRunsonMerch.com and at select Dunkin’ locations in Maine beginning at 10 a.m. ET.
The merchandise line, which is featured on LLBean.com/dunkin, includes standout items such as a pink-and-orange Birdseye Sweater priced at £79.95 and a Boat and Tote bag available for £59.95. The entire collection is crafted with an eye for both comfort and style, appealing to the spirit of the changing season.
During the Bootmobile Tour, fans can enjoy a fun-filled experience with photo opportunities at participating Dunkin’ locations spanning from Maine to Boston. The tour is designed to engage customers and celebrate the partnership, adding an element of excitement for Dunkin’ and L.L. Bean enthusiasts alike.
Earlier in the month, Dunkin’ also launched an advertising campaign featuring Rachel Dratch, known for her work on “Saturday Night Live.” In a humorous twist, Dratch portrays Pumpkin Spice, a fictional sixth member of the Spice Girls, alongside former bandmates Emma “Baby Spice” Bunton and Geri “Ginger Spice” Halliwell-Horner.
Dratch, who has fond memories of pumpkin spice beverages from her New England upbringing, stated, “As soon as you taste a pumpkin latte, it’s like everyone goes crazy. It’s like fall’s officially here. So, I love fall. Growing up in New England and all that, the smells of fall just take me back to happy places.”
This collaboration not only marks an innovative step for both brands but also captures the essence of autumn in New England. As the season changes, Dunkin’ and L.L. Bean are coming together to provide customers with unique products that embody the warmth and nostalgia associated with fall in the region.