**NYC Content Creator Shares Grocery Shopping Strategy for Family of Six Amidst Rising Food Costs**
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Nurka Lucevic, a 32-year-old content creator from New York City, has gained significant traction on TikTok by sharing her family’s grocery shopping experiences, demonstrating the complexities of feeding a household of six. With her latest grocery haul revealing a cost of nearly $1,500, Lucevic’s posts have sparked relevant discussions about the surging costs of groceries and the challenges faced by families today.
The Bronx-born and Queens-raised Lucevic, who lives with her husband Adis and their four children aged 12, 9, 6, and 3, takes a strategic approach to shopping. Her recent TikTok video, which showcases a major grocery run just before the back-to-school season, highlights the sheer volume of food required for her busy household. “That sounds like a huge number, and it is, but this isn’t one week of food,” she said, explaining that her expenses are spread out over weeks.

A significant component of her shopping strategy is planning ahead. After spending part of the summer in Montenegro, Lucevic returned to New York and waited three weeks before restocking her pantry and fridge. “I really don’t like wasting food just because I’m excited to restock the house,” she explained, showcasing her commitment to minimizing waste while still preparing for her family’s needs.
She frequently shops at BJ’s Wholesale Club, where she can purchase breakfast items, school snacks, pantry staples, and other essential goods in bulk. For Lucevic, buying in larger quantities helps her strike a balance between ensuring the family has enough supplies and avoiding unnecessary waste. “For a family of six, it gives me a good balance between getting enough to last us and not buying so much that things end up going to waste,” she noted.
Costco and Trader Joe’s are among her other go-to stores, but Lucevic also sources fresh produce and everyday items from local grocers. When it comes to meat, she prefers buying in bulk from local Balkan markets to ensure she can easily access foods from her cultural background. Despite not adhering to a strict weekly budget, she typically schedules substantial grocery runs every four to five weeks, complemented by smaller trips for perishables.
Lucevic acknowledges that living with four children means food disappears quickly, especially items like milk, fruit, and snacks. “With four children, you can buy what looks like an enormous amount of something and somehow open the cabinet a few days later wondering where it all went!” she highlighted, shedding light on the reality of managing food consumption in a bustling household.
While her recent grocery expense may raise eyebrows at first glance, Lucevic emphasises that such substantial spending is not a weekly occurrence. “It’s a major stock-up for a family of six, with many of those items lasting us four to five weeks or even longer,” she explained. Yet, as grocery prices continue to rise, she remains vigilant in her purchasing decisions. She compares prices across different stores and carefully considers which household items can be bought separately to reduce the overall grocery bill.
Lucevic’s strategic shopping also extends to her meal planning, as she seeks to provide a variety of dishes that her children will enjoy. With a culinary repertoire rooted in Montenegrin and Balkan cuisine, she strives to strike a balance that caters to her children’s preferences while ensuring they are eating healthy meals. “I don’t want to make food just for it to end up being wasted,” she reiterated.
Through her engaging TikTok videos, which routinely draw around 200,000 views, Lucevic creates a platform for discussions beyond her grocery hauls. Viewers have offered both applause and critique over her choices, revealing the diverse opinions surrounding parenting and food expenditures online. “Food is one of those things everyone has an opinion about, especially online,” she commented, recognising that what works for one family may not work for another.
As the conversation around rising food costs continues, Lucevic reflects on the shared experience of many parents juggling similar challenges. “Whether someone’s grocery bill is £200 or £1,000, most parents are trying to do the same thing: feed their families well, make their money stretch, and keep everything running,” she remarked.
For Lucevic, her grocery haul videos are a mere snapshot of her real-life experiences as a mother of four in New York City. “I’m a mom of four trying to keep our household running, just like so many other parents. It isn’t supposed to represent how every family should live, eat or shop. It’s simply what works for ours,” she concluded, inviting others to engage in this ongoing dialogue surrounding family life and the ever-changing landscape of grocery shopping.
