Drew Barrymore is set to delight food enthusiasts with the launch of a new butter called Drew’s Berry-More Butter, created in partnership with the popular bagel brand, PopUp Bagels. This limited-edition spread will be available to customers across the UK from 17 September until the end of the month, coinciding with the much-anticipated premiere of the seventh season of The Drew Barrymore Show on 14 September.
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The butter is described as a creamy, light pink concoction infused with a variety of berries, prominently featuring gooseberry, which provides a unique sweet and tart flavour profile. According to a press release circulated to the media, this innovative butter reflects a delightful medley of tastes that Barrymore hopes will appeal to a broad audience.
To celebrate the collaboration, Adam Goldberg, founder of PopUp Bagels, made a guest appearance on Barrymore’s show on 9 September. During the episode, which is slated to air on 16 September, Goldberg revealed details about the butter’s creation and offered the live audience a sneak peek by allowing them to sample the new product. This segment is expected to further excite fans of both Barrymore and PopUp Bagels.
Barrymore has expressed her enthusiastic approval of the butter, citing her family’s fondness for the bagel brand. “I’m a butter person,” she stated, adding, “My kids and I love PopUp Bagels — we order it all the time.” She lauded the brand’s approach, describing a balance of humility and confidence in their products, which she believes is evident in the butter itself. Her recommendation for enjoying the new spread? On a salt bagel, which she claims elevates the experience to an absolute favourite.
PopUp Bagels began in Westport, Connecticut in 2020, and has since garnered a devoted following. The chain distinguishes itself with a unique dining experience that encourages patrons to “Grip, Rip and Dip.” Instead of traditional sandwiches, customers can enjoy fresh bagels from the oven, with a selection of flavoured cream cheeses and butters. The interactive nature of the dining experience has contributed to the brand’s viral success, making it a hit among bagel lovers.
The introduction of Drew’s Berry-More Butter not only showcases Barrymore’s culinary creativity but also aligns seamlessly with PopUp Bagels’ brand ethos. The blend of flavours aims to appeal to those looking for innovative, high-quality food options. The first 50 three-packs of the butter at each location will be complimentary to customers on the official launch date, adding to the excitement for this new product.
As the seasons change and the allure of autumn approaches, this berry-infused butter offers a taste of the season’s bounty. Its vibrant colour and flavour promise to be a delightful addition to breakfast tables and snack times alike. Both Barrymore and PopUp Bagels are keen to share this new product with the public, hoping it will become a staple in their loyal customers’ households.
With the combination of celebrity influence and high-quality culinary craft, Drew’s Berry-More Butter is poised to make a significant impact in the food world. Fans and newcomers alike can mark their calendars for 17 September to get a taste of this exclusive creation. As Barrymore’s television show returns, the excitement surrounding her latest venture is sure to keep viewers and food lovers engaged throughout the month.