Dunkin’, the popular coffee and doughnut chain, is set to entice autumn enthusiasts with a special giveaway, coinciding with the launch of its new fall menu. On Tuesday, 8 September, customers visiting participating locations will have the opportunity to receive a complimentary medium Pumpkin Spice Signature Latte with any qualifying purchase made between 2 p.m. and 6 p.m.
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This promotion marks the brand’s spirited embrace of the seasonal pumpkin trend, and ties into its newly unveiled advertising campaign starring former Saturday Night Live comedian Rachel Dratch. Dratch portrays a fictional character named “Pumpkin Spice,” who comically presents herself as the long-lost sixth member of the iconic girl group, the Spice Girls. The whimsical campaign also features Spice Girls members Emma Bunton and Geri Halliwell-Horner, who engage in playful banter about Pumpkin Spice’s role in the group.
Through its social media channels, Dunkin’ encouraged fans with a playful message accompanying the giveaway announcement, stating, “Hope we spiced up your life ;).” Customers should note that the offer is only applicable with a qualifying purchase, and items such as individual Munchkins or water cups do not qualify for the promotion.
The giveaway is part of a broader celebration of the autumn season, introducing an extensive fall menu that debuted on 19 August. In addition to the Pumpkin Spice Signature Latte, the menu features an array of pumpkin-themed drinks, including the Pumpkin Cloud Dunkalatte and the Pumpkin Pie Coffee Chiller. Sweet-toothed customers can also indulge in pumpkin doughnuts, Munchkins, and muffins.
Moreover, Dunkin’ has diversified its offerings this fall, introducing flavours such as tiramisu in items like the Tiramisu Cloud Latte and Tiramisu Marshmallow Matcha. Berry fans can delight in new concoctions like the Berry Clementine Refresher and the Berry Daydream Refresher. Notably, the menu is also headlined by a collaborative meal with influencer Alix Earle, known as Dunkin’ Earle-y Riser, which includes a Shakin’ Espresso with almond milk and sugar-free vanilla, a Sausage, Egg and Cheese Hash Brown Wake-Up Wrap, and three Munchkins.
Rachel Dratch, who has embraced her role as Pumpkin Spice with enthusiasm, expressed her delight in a recent interview. She noted that pumpkin spice drinks have become synonymous with the arrival of autumn, stating, “As soon as you taste a pumpkin latte, it’s like everyone goes crazy.” Additionally, she reminisced about how growing up in New England, the scents and flavours of fall remind her of cherished memories.
Dratch described her character as a diva in jest, stating that Pumpkin Spice is the kind who might throw a fit if her demands are not met. In her words, “Not at all like the diva that Pumpkin Spice is… she was the one I could see throwing a tantrum because she didn’t have whatever, orange M&Ms.” The costume created for her character made a lasting impression, with Dratch praising its ability to capture the humour and essence of Pumpkin Spice.
Dunkin’ is not new to running promotional campaigns to mark the excitement of seasonal changes. The chain has previously launched giveaways linked to the arrival of summer and winter, with significant success. Just earlier this year, they managed to give away one million free espresso drinks as part of their promotional efforts.
With the onset of the new pumpkin season, Dunkin’ has galvanised its loyal customer base by gifting one million free Refreshers and coffees throughout the year. Their consistent and engaging promotions demonstrate the brand’s commitment to celebrating seasonal flavours while also rewarding its community of fans.
As autumn approaches and the days grow cooler, Dunkin’s offerings serve to not only satisfy cravings for pumpkin-inspired delights but also to bring people together in a spirit of joy and nostalgia. For customers looking forward to connecting over a warm drink, the Pumpkin Spice Signature Lattes are set to herald the arrival of the season, alongside a variety of mouthwatering treats to enjoy.