A fundraising campaign has been launched on GoFundMe to provide support for Madison, the five-month-old daughter of Erin Piacenti, a 32-year-old Bank of America executive who was tragically killed in a violent incident in Times Square. Erin lost her life on 31 August, leaving behind her newborn daughter and a grieving family who are now rallying together during this difficult time.
:max_bytes(150000):strip_icc():format(jpeg)/Erin-Piacenti-090226-1-5bd087111a6149989761ae8af0470d6a.jpg)

Erin was returning home from work for the first time since giving birth when she was fatally attacked by Pamela Cisneros, aged 49. The assault occurred as Erin, described by her loved ones as a “thoughtful daughter, sister, loyal friend, and devoted partner”, was heading home from her job at Bank of America. The devastating event has left many shocked and saddened, prompting her family to organise the GoFundMe campaign.

The fundraising page, established by Erin’s family, states that the initiative is designed to provide for Madison’s future. It highlights the deep bond between Erin and her daughter, asserting that the fund offers a way for those who knew and cared for Erin to honour her legacy. As of Wednesday afternoon, the campaign had already raised half of its $250,000 target, reflecting the strong support from the community.
Erin’s family emphasized that she was much more than the tragedy that befell her. They remembered her as a person of exceptional intellect, warm-hearted and accomplished, who was deeply devoted to her friends and family. A graduate of the University of Pennsylvania and later Fordham Law School, Erin’s ambition had always been to raise a family, and her daughter Madison was the culmination of that dream.
Prior to her heartbreaking death, Erin had celebrated her second wedding anniversary with her husband, Frank. Just weeks earlier, the family had returned from a road trip and were excitedly preparing to build their life together with their new child. Tragically, that future was cut short in an act of senseless violence.
The circumstances surrounding Erin’s death have revealed a disturbing trend in public safety, as she became a victim of what authorities have labelled a random attack. Reports indicate that the assailant, Cisneros, had previously assaulted another individual shortly before attacking Erin. Tak Kam, a 68-year-old visitor from out of town, was also attacked by Cisneros but is reported to be recovering in hospital.
The New York City Police Department (NYPD) quickly responded to the situation, surrounding Cisneros shortly after the incident. Tragically, she was shot by police after refusing to comply and put down her weapons. An investigation into the actions of the NYPD during the incident is currently ongoing.
In light of this tragedy, Erin’s family has requested privacy while they mourn. They have expressed their gratitude for the overwhelming support they have received in the wake of their loss. Rather than sending flowers or other gestures of sympathy, they are encouraging those who wish to help to contribute to the GoFundMe campaign in support of Madison’s future.
This latest incident underscores ongoing concerns regarding violence in public spaces, particularly in busy areas like Times Square. As the investigation unfolds, many in the community are left grappling with the implications of such tragic occurrences and the impact on their sense of safety.
The GoFundMe campaign stands as a testament to Erin’s legacy and the love that surrounded her in life. As her family works through this heartbreaking time, they remain hopeful for a brighter future for Madison, with the support of those who wish to honour Erin’s memory.
