Kendall Jenner has signed on to support the iconic brand Donna Karan New York for its latest autumn campaign, showcasing her unique style amidst the bustling backdrop of New York City. The announcement illustrates the continuous evolution of the brand as it showcases its long-standing heritage while appealing to contemporary audiences.
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The 30-year-old model and reality TV personality embodies the essence of the city that never sleeps in this new initiative. Shot by renowned photographer Mert Alas, the campaign captures Jenner exploring various urban landscapes, each location serving as a vibrant canvas for the new collection. The city’s iconic scenery is expertly intertwined with the fashion pieces, highlighting both the model and the urban environment.
An official press release from the brand indicates that the visual elements of the campaign pay homage to a late 1980s Donna Karan campaign by photographer Dennis Piel, famously featuring model Rosemary McGrotha. This nostalgic reference adds a historical depth to the modern collection, showcasing how Karan’s designs have transcended time.
In the campaign, Jenner showcases a variety of stunning pieces, including a reinvented bodysuit that draws inspiration from the Donna Karan archives, as well as a draped wool jersey jacket paired with a chic skirt. Other standout items include an eye-catching sequin dress that captures the glamour of the season. In a behind-the-scenes video obtained by PEOPLE, Jenner reflects on her perception of the brand, describing it as “classic” while also appreciating the inherent sensuality that defines Karan’s work.
Expressing her fondness for the collection, Jenner reveals that the revamped bodysuit is her personal favourite among the items she modelled. This highlight underscores the strong connection she feels to the brand’s identity, which is rooted in both elegance and confident femininity.
Donna Karan New York is currently commemorating its 40th anniversary, a significant milestone celebrated with a series of campaigns featuring industry icons. Last September, famous models such as Claudia Schiffer, Irina Shayk, Imaan Hammam, Liya Kebede, and Mariacarla Boscono united to honour this remarkable achievement. The timing of this fresh campaign coincides with the launch of DKNY’s new collection fronted by fellow model Hailey Bieber.
Claudia Schiffer, whilst discussing the significance of the campaign, stated in an interview with PEOPLE that there is a timeless quality to Donna Karan’s designs that resonates deeply with her. She expressed that the brand beautifully encapsulates femininity and womanhood, elements that are carefully celebrated throughout the current campaign.
The autumn collection is part of an expansive relaunch that commenced in spring 2024 under the theme “In Women We Trust.” This campaign merges classic archive pieces with modern styles, weaving the rich history of Donna Karan New York into contemporary fashion narratives. It prominently highlights the silhouettes, craftsmanship, and distinctive style that are synonymous with Karan’s work, aimed at the everyday woman.
Reflecting on Karan’s lasting impact, campaign star Amber Valletta praised her ethos, noting, “It’s not about the clothes; it’s always been about the woman in the clothes.” This sentiment reinforces the brand’s commitment to celebrating and empowering women through fashion, a core principle that has contributed to its enduring popularity.
Karan launched her eponymous label in 1985, quickly establishing a reputation for pioneering the concept of the capsule wardrobe with her “7 Easy Pieces” collection. This foundational work revolutionised women’s fashion and ensured that, to this day, her designs resonate with elegance and practicality.
The fall 2026 collection is now available for purchase on DonnaKaran.com as well as in select retailers globally, allowing fashion enthusiasts and consumers to embrace the latest offerings from one of the most iconic names in the industry. As the brand continues to evolve, it remains rooted in a legacy that blends tradition with modernity, making it a cherished choice for women around the world.