Frances Tiafoe, the 12th-ranked professional tennis player, has recently taken centre stage in Tommy Hilfiger’s Fall 2026 campaign, sharing it with an impressive lineup of celebrities, including NFL star Travis Kelce, supermodel Gigi Hadid, K-pop sensation JISOO, DJ Peggy Gou, and basketball player Carmelo Anthony. The campaign, centred around New York City, offers a blend of fashion and iconic landmarks, showcasing a collection that reflects modern style.
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Speaking exclusively to PEOPLE, Tiafoe expressed his enthusiasm about collaborating with Tommy Hilfiger, describing the designer as “one-of-one.” He noted the warmth and camaraderie among the diverse group of models during the shoot, which took place at the iconic Plaza Hotel. Tiafoe remarked, “It was dope to be there. I thought we all had some pretty good ‘fits on, and it felt super organic.” The atmosphere was described as relaxed, fostering an enjoyable experience for everyone involved.
The campaign video highlights Kelce navigating through the Plaza, encountering his fellow models whilst wearing some of the latest pieces from Hilfiger’s collection. At the culmination of the video, the designer himself makes an appearance, further adding to the star power of the project. Tiafoe praised Hilfiger’s lasting influence on the fashion world, stating, “He’s been there for so long and created a tremendous brand.”
Tiafoe’s flair for bold and vibrant fashion is well known, both on and off the court. He revealed, “I definitely like the loud colours. It suits me super well, and I like to stand out just in general.” His recent appearances, such as at the Cincinnati Open, demonstrated this stylish approach, where he showcased an array of bright colours and striking prints. His vibrant pink sneakers during a pre-U.S. Open match further emphasized his unique style.
The tennis champion believes in the importance of expressing individuality through clothing. “I just want to be me in my outfits,” he explained. “I love loud colour; I think it matches super well with my skin. And it shows energy, and that’s kind of who I am, and that’s a lot of what goes into my outfits.” Tiafoe’s keen sense of fashion has earned him appreciation from fans and fashion enthusiasts alike.
While Tiafoe takes pride in his fashion choices, he often seeks advice from his girlfriend, Ayan Broomfield. He admitted that her insights have been invaluable, as she always dresses impeccably. “My girlfriend helps me a ton with my fashion,” he mentioned, recalling moments when she encouraged him to try different styles he initially resisted, only to discover he looked great in them after giving them a chance. “Eventually, I got into a groove of leaning into fashion on my own, but I still ask her opinion on pretty much everything,” he added.
Tiafoe shared a lighthearted anecdote about seeking Broomfield’s approval before making purchases, which illustrates the collaborative nature of their relationship regarding fashion choices. “I bought some shoes yesterday. I called her and asked her before I made the purchase,” he recalled, showcasing how they both support each other’s style. However, he noted with a chuckle that he tends to compliment her so much that she no longer seeks his input, as she is confident in her fashion sense.
The new collection, aptly named “Prep Made Current,” aims to reflect a contemporary twist on classic preppy styles and will be accessible on tommy.com, in Tommy Hilfiger stores globally, and through select wholesale partners. Hilfiger himself remarked, “Returning to The Plaza feels like a homecoming… It’s one of those rare places where the greats of pop culture have crossed paths for generations.” He aimed to capture the essence of New York City—its excitement, character, and potential—through this vibrant campaign.
As the fashion world welcomes this new collaboration, Tiafoe’s growing influence extends beyond the tennis court, merging the realms of sports and style in an exciting manner. With his dynamic personality and keen fashion sense, Tiafoe is well on his way to establishing not only a successful tennis career but also a significant presence in the fashion industry.