**Bella and Gigi Hadid Unite for Guest in Residence’s Autumn Campaign**
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In an exciting announcement for fashion enthusiasts, Bella Hadid stars in her sister Gigi Hadid’s upcoming fall 2026 campaign for the cashmere knitwear brand Guest in Residence. The campaign, which showcases the brand’s latest offerings, is marked by an arresting teaser video featuring both sisters.
The promotional video, released on 25 August 2023, presents the pair in a dramatic cowgirl showdown. Set against a stunning field backdrop, the fashionable siblings sport complementary outfits with distinct Western flair. As a lively, country-inspired melody plays, they come face to face, each ready to draw from their imaginary holsters, embracing a theme that encapsulates the spirit of the brand.
Gigi Hadid, aged 31, showcases a striking red striped sweater, which she pairs with a matching neck scarf, complemented by fitted jeans and a stylish black cowboy hat. In contrast, Bella Hadid, 29, dons a red plaid shirt layered under a brown cardigan that matches her own brown cowboy hat. Completing her look, Bella features dark-wash denim jeans along with brown leather chaps and a classic Western-style belt, embodying the essence of an adventurous cowgirl.
“WE HAVE A GUEST IN THE WEST,” went the energetic caption accompanying the Instagram post revealing the campaign. “EVERYONE’S FAVORITE COWGIRL MISS @bellahadid joins @guestinresidence for our fall 2026 campaign!!! 10am tomorrow guestinresidence.com.” This captivating announcement hints at a line infused with the character and energy evident in the teaser.
Gigi Hadid founded her cashmere knitwear brand, Guest in Residence, back in 2022. Since its inception, the brand has gained traction among celebrities, many of whom have eagerly donned its pieces while attending various events. The celebrity status of the Hadid sisters has undoubtedly contributed to the brand’s rising fame and desirability.
Popular singer Taylor Swift has been spotted wearing Guest in Residence garments, including a distinctive mustard yellow and white knit polo sweater. Seen in New York City, Swift completed her ensemble with flared high-waisted denim and Gucci’s fashionable platform sandals, proving the knitwear’s versatility and appeal.
Furthermore, Gigi’s boyfriend, actor Bradley Cooper, has also shown his support for the brand. This past February, he was photographed in the Stripe Crew from Guest in Residence, a piece priced at $545 which came in a forest/cobalt/midnight colourway. In Cooper’s casual yet chic ensemble, he paired the sweater with comfortable grey sweatpants and hiking shoes, topped off with a sturdy coat to embrace the chilly weather.
Earlier that year, Cooper caught attention while out in New York City, wearing the Plaid Work Shirt from Guest in Residence, retailing at $645. The actor styled the shirt with trousers, a knit beanie, and stylish sunglasses, further exemplifying how the brand’s offerings can be seamlessly integrated into everyday fashion.
As Gigi Hadid’s Guest in Residence prepares to launch its fall campaign, anticipation builds around its aesthetic and the continued influence of the Hadid sisters on contemporary fashion trends. The combination of knitwear and Western inspiration could prove to be a winning formula this autumn, signalling a shift that caters to both comfort and style.
With the launch set for an unspecified time soon, fashion aficionados will undoubtedly keep a keen eye on the developments from Guest in Residence. The blend of sibling creativity, celebrity endorsements, and the allure of cashmere is sure to captivate a broad audience, making this latest campaign an exciting chapter for the brand. As the Hadid sisters continue to shape the fashion landscape, one can only wonder what future collaborations may entail.