Old Navy Just Expanded Into Beauty — Here’s What We Think About Its New ‘Hydrating and Nourishing’ Products

**Old Navy Unveils Exciting New Beauty Range with Signature Scents**

Old Navy has officially launched its beauty collection, marking the retailer’s ambitious entry into the world of cosmetics and personal care. The much-anticipated range became available on 26 August and comprises a selection of body washes, lotions, and mists, each priced at an accessible £15. This isn’t just any collection; it features unique scents crafted in collaboration with renowned perfumer Jérôme Epinette, who emphasises that each fragrance possesses its own character while remaining approachable for everyday use.

The new products are designed to be gentle on the skin, incorporating hydrating and nourishing ingredients that cater to various skin types. Deb Raymond, Head of Beauty at Gap Inc., assures customers that the formulations have been carefully created to ensure a luxurious experience without compromising skin health.

The collection offers seven signature scents, allowing customers to explore a range of aromas that suit different moods and occasions. From refreshing and light to warm and comforting, there’s something for everyone. The concept of beginning one’s fragrance journey in the shower is a novel idea put forth by Old Navy, making aromatic body washes a prominent feature of their launch.

Among the range, the coconut water-infused body wash stands out as an excellent choice for those with drier skin. Not only does it deliver an enticing fragrance, but it also maintains skin hydration thanks to ingredients like glycerin and aloe vera. The lightweight formulation avoids stripping the skin of moisture, leaving it refreshed without any sticky residue.

Among the new scents, both Epinette and Raymond singled out “Amber Vibe” as particularly suitable for the autumn months. With its rich blend of amber, myrrh, palo santo, and rose, it promises to envelop the wearer in warmth and depth as the weather turns cooler. This cosy quality, described by Raymond as not too heavy, adds to its appeal for the seasonal transition.

In addition to the body wash, the collection includes a shea butter body lotion aimed at providing consistent hydration. Customers can expect a lightweight, non-greasy texture that smooths onto the skin seamlessly. Notably, the inclusion of hyaluronic acid enhances its hydrating properties, allowing users to maintain moisturised and plump skin throughout the day.

Completing the selection is the hair and body mist, which offers a less intense fragrance alternative to traditional perfumes. Its non-heavy formula is ideal for those seeking a quick refresh, whether after a workout or during a busy commute. The convenience of a portable mist makes it a practical addition to any daily routine.

Old Navy’s beauty line represents a strategic expansion into an area that aligns with contemporary consumer preferences for affordable yet high-quality personal care products. By partnering with a respected perfumer and focusing on skin-friendly ingredients, Old Navy is not only diversifying its brand but also engaging with a broader audience seeking reliable beauty solutions.

As the brand continues to innovate and adapt to market demands, this new beauty collection may pave the way for future expansions. With its approachable pricing and thoughtful formulations, Old Navy’s foray into the beauty industry is certain to attract attention from existing and new customers alike.