Good Good Golf Ad Sparks Heavy Backlash for Showing Man Shoving Woman to the Ground

**Controversy Erupts Over Deleted Good Good Advertisement Featuring Co-Founder’s Aggressive Behaviour**

In a troubling incident that has sparked widespread criticism, golf content creators Good Good found themselves at the centre of a social media storm after releasing a now-removed advertisement. The video featured co-founder Garrett Clark appearing to shove female employee Alexis Miestowski to the ground over a golf club. The incident has raised significant concerns regarding the portrayal of employees within the brand and the broader implications for gender representation in sports.

The controversial advertisement, which was posted on August 21, depicted Miestowski reaching for a Good Good-branded driver from a bag. In a sudden move, Clark dashed towards her, forcefully pushing her aside with his forearm. After she fell to the ground, startled, Clark is seen looming over her while uttering a menacing remark: “Do not touch my new driver.” The ad was intended to market a partnership with Callaway, showcasing a customised Quantum driver bearing Good Good’s branding.

Upon its release, the video was met with immediate backlash across various social media platforms, where critics condemned the aggressive depiction of a male figure assaulting a female colleague. Although Good Good swiftly deleted the ad following the uproar, it continues to circulate on numerous accounts online, fuelling the ongoing discussion surrounding its content.

In an effort to address the contentious feedback, Good Good issued a statement the following day, acknowledging the disconnect between the video’s content and the company’s stated values. “We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down, and sincerely apologise,” the statement read. Good Good further reaffirmed its commitment to inclusivity within the sport of golf, stressing that the incident does not reflect the ethos they wish to promote.

Good Good’s foundation stems from its origins as a golf-centric YouTube channel. Since its inception, the brand has grown significantly, evolving into an independent media entity that secured $45 million in funding in 2025. Earlier this year, they partnered with Callaway to feature Good Good’s branding on selected products. Despite the recent controversy, Callaway expressed its desire to continue collaborating with the brand, but voiced its disappointment over the advertisement’s tone.

In a statement provided to The Athletic, Callaway noted, “We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this. We look forward to working together to ensure a more inclusive space in golf.” The brand’s commitment to maintaining a positive environment within the sport is evident in its response to the backlash.

Good Good’s role is not only limited to social media marketing; it is also the title sponsor of a newly established PGA Tour event scheduled for November in Austin, Texas. The PGA Tour has since distanced itself from the ad, with a spokesperson expressing that the incident does not align with their mission to foster an inclusive golfing community. “The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all. We do not condone violence in any form, and the since-deleted video does not reflect our values or commitment to inclusivity and respect,” the statement read.

The fall-out from this incident highlights ongoing issues within sports branding concerning gender representation and appropriate workplace behaviour. Good Good now faces the challenge of re-establishing its reputation amidst this controversy, while also addressing broader concerns surrounding women’s portrayals in the industry.

With the incident drawing significant media attention, it compels a reflection on the responsibilities of companies, particularly within the realm of sports. As organisations seek to market their identities, they must also consider the implications of their messaging and the values they project to their audiences.

As the conversations surrounding this incident linger, it remains to be seen how Good Good will respond in the long term and whether they will take actionable steps to ensure that their future content aligns with their commitment to inclusivity and respect in the sport of golf.