Kevin Smedley, a 25-year-old from New York City, has turned his passion for budgeting into a lucrative side hustle by sharing frugal living tips on social media. Under the username KingKev, Smedley has amassed a significant following by focusing on saving money while still indulging in one of life’s pleasures — food.
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Smedley’s journey into content creation began when he noticed how other creators were gaining traction by discussing financial matters. He decided to explore this avenue himself, initially posting a variety of content in hopes of finding what resonated with his audience. “I wanted to try and see if I could make some extra money,” he explained. As he began to hone in on his unique perspective about budgeting, particularly regarding food expenses, his follower count soared.
A key element of Smedley’s approach is his commitment to living frugally while enjoying good meals. He openly admits that most of his discretionary spending goes towards dining out rather than shopping for clothes or other non-essentials. “Food is really the big thing to talk about,” he stated, highlighting the dual necessity of eating well while managing expenses. His videos often feature daily meals from popular fast-food restaurants, illustrating that one can enjoy a vibrant culinary experience without breaking the bank.

Smedley utilises various rewards programmes to maximise his spending power while also setting personal spending limits to keep his budget in check. However, he is quick to clarify that while he preaches frugality, he does not judge others for their spending habits. “It’s all up to you and however you want to live your life,” he remarked, emphasising the importance of individual choice in financial matters.
In spite of his focus on saving money, Smedley insists that he does not want to sacrifice enjoyment in pursuit of frugality. He warns against extreme measures that may ultimately lead to burnout. “If you go to extremes trying to save money, you’re going to end up just giving up,” he stated, reinforcing the idea that budgeting should enhance one’s quality of life rather than detract from it.
Generosity also plays a vital role in Smedley’s philosophy. He expresses a desire to treat service workers well, especially on the back of his newfound social media success. “I’ve tried to be overgenerous because that’s what I’ve always said that I would be,” he shared, expressing a commitment to tipping well as a way of giving back.
Financial discipline has been instilled in him since childhood, with his parents emphasising the importance of appreciating every dollar. Smedley’s journey toward financial stability began in earnest after starting his full-time job, which allowed him to build an emergency fund in addition to significantly investing in the stock market. His social media revenue, which has exceeded £11,000 in recent months, is primarily funneled into savings and investments.
Smedley’s financial strategy has enabled him to upgrade his living arrangements with his girlfriend. Yet he claims that he is not driven by a desire for material possessions, stating, “There’s not very many materialistic things that I want one day.” Instead, he focuses on lofty goals, like his aspiration to earn $1 million in a year, a target he is already well on his way to achieving.
As he continues to evolve his social media presence, Smedley emphasises that the future of his venture remains uncertain. “I’m trying to get as much saved up as I can. Who knows how long this is going to last?” Despite this ambiguity, he remains optimistic about his financial journey and encourages others to find their own balance between enjoyment and responsibility.
Through his guidance and relatable content, Kevin Smedley is proving that being financially savvy does not have to mean sacrificing enjoyment. His story serves as an inspiration for those seeking to manage their finances while still indulging in life’s pleasures, proving that a thoughtful approach to budgeting can lead to both financial stability and happiness.
