Martha Stewart, 85, Calls This French Perfume ‘Impossible to Ignore’ — and Shoppers Say It Lasts for Hours

Martha Stewart has lent her praise to a new fragrance that is making waves within the beauty community. The culinary icon and lifestyle guru recently endorsed Lancôme’s latest offering, La Vie Est Belle Very Cherry Eau de Parfum, which is distinguished by its unique blend of fruity and sophisticated notes.

In a promotional video for the fragrance, Stewart describes it as a remarkable synthesis of elements, stating, “This opens with a beautiful burst of cherry that’s bright, vibrant, and impossible to ignore.” The fragrance is a reinterpretation of the classic La Vie Est Belle scent, now infused with a darker cherry essence. Stewart highlights the unexpected twist of warm, woody oud that gives the perfume a layer of sophistication, setting it apart from its predecessors. She adds that a well-crafted fragrance should linger in the memory long after one departs, a sentiment La Vie Est Belle Very Cherry aims to fulfil.

The new scent is built around a dark cherry accord complemented by violet leaf absolute, which adds an elegant floral aspect. Unlike its predecessor—characterised by a sweet vanilla and tonka bean base—this new iteration taps into the richness of oud wood. The result is a fragrance that offers a more mature appeal, rendering it a fitting choice for romantic occasions.

Since its recent launch, La Vie Est Belle Very Cherry has garnered considerable praise from consumers, particularly on Amazon. One enthusiastic five-star reviewer noted that the fragrance has a delightful sweetness that prompted numerous compliments. They remarked, “It may cost a bit, but it’s worth it.” Another satisfied customer warned that this perfume draws attention, stating, “If you don’t like talking to people, then don’t wear this perfume because I promise you will be getting stopped constantly.” Many reviewers have also commented on its longevity, reporting that the scent remains detectable on skin and clothing hours after application.

Beyond the fruity fragrance, Stewart’s endorsement extends to other beauty products she recommends. One notable item is the L’Oréal Paris True Match Lumi Glotion, priced at £15, which promises to deliver a natural and dewy glow. Meanwhile, the Mario Badescu AHA Botanical Body Wash offers an affordable option at just £9, making luxurious skin care accessible to many.

Additionally, Stewart favours Maybelline’s Lash Sensational Sky High Mascara, available for £11, which has become an Amazon bestseller. At the lower end of the price range, L’Oréal Paris’s Infallible 3-Second Setting Spray Mist is currently on offer at £9, maintaining makeup for hours with minimal effort. Another product she has highlighted is the Alastin Skincare HydraTint Pro Mineral Tinted Sunscreen SPF 36, retailing at £67, which serves a dual purpose of sun protection and tint.

Given Stewart’s stature and influence, her recent recommendations are likely to impact customers’ choices in the beauty sector. With La Vie Est Belle Very Cherry Eau de Parfum in particular, it appears that a delightful union of fragrance elements may just lead to a significant fanfare among fragrance enthusiasts.

For those eager to explore Stewart’s recommended fragrance, La Vie Est Belle Very Cherry is available in various sizes on Amazon, starting from £36. With its blend of vibrant cherries and warm oud, this perfume is poised to be a must-have addition for both devoted fans of the original scent and newcomers alike.

The beauty products that Martha Stewart uses not only reflect her sophisticated taste but also offer practical solutions that are accessible to consumers. As interest in personal care and grooming continues to rise, it is clear that the appeal of unique and thoughtful fragrances, particularly those backed by influencers like Stewart, will remain a significant trend in the marketplace. Each product is a testimony to the notion that self-care and beauty can be tailored to individual preferences, supported by trusted recommendations.