In an exciting announcement for chocolate and coffee enthusiasts, Reese’s has partnered with The Nitro Bar to introduce a new concoction for the autumn season. The Reese’s Pumpkins PB Whip Latte will be available for a limited time beginning in mid-September 2023, offering fans an innovative blend of the brand’s beloved flavours in a new format.
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This special latte is set to make its debut at a pop-up event in New York City on the 14th and 15th of September. Following these exclusive preview days, the drink will be served at all Nitro Bar locations from the 18th to the 20th of September. The Nitro Bar, known for its artisanal coffee offerings, currently operates three physical stores in Rhode Island and plans to expand to New York City in 2027.
Those unable to visit the locations in Rhode Island or New York need not despair, as Reese’s and The Nitro Bar will also provide a recipe for the Reese’s Pumpkins PB Whip Latte on the same day as the launch event. This will allow fans to recreate the delightful beverage in the comfort of their own homes, just in time for the Halloween festivities.
Audrey Finocchiaro, founder of The Nitro Bar, expressed her enthusiasm about the collaboration, stating, “I cannot tell you how pumped we were when Reese’s reached out to work together. Collaborating with a brand so timeless to reimagine what is expected of fall was an opportunity we never thought possible.” She highlighted the playful and unexpected nature of the drink, which aims to bring together the iconic chocolate and peanut butter flavours associated with Reese’s in a refreshing coffee beverage.
This new latte comes on the heels of a broader unveiling of Hershey’s popular Halloween range, called ‘Hersheyween 2026’. Besides the Reese’s Pumpkin, the lineup includes a variety of sweets ranging from Count-and-Witch-shaped Kit Kats to Lesser Evil Pumpkin Spice popcorn. The impending Halloween season sees Hershey produce an impressive 26 million Reese’s Pumpkins, a testament to the enduring popularity of this seasonal treat.
The upcoming latte will certainly appeal to aficionados of flavour combinations, with its central theme revolving around the popular pairing of peanut butter and chocolate, rather than the more typical pumpkin spice trend that has dominated autumn menus. This fresh take on seasonal coffee drinks aims to captivate a new generation of consumers looking for unique tastes.
Both Reese’s and The Nitro Bar are capitalising on the nostalgia that often accompanies Halloween, while also encouraging fans to engage with their products in innovative ways. For those eager to indulge in the Reese’s Pumpkins PB Whip Latte, the pop-up event in New York City presents a perfect opportunity to experience this festive creation before it reaches a wider audience.
As the Halloween season nears, the collaboration between Hershey’s Reese’s and The Nitro Bar is sure to attract attention, not just for the exciting new drink but also for the array of themed treats being released. For many, this partnership redefines autumn flavours, providing a fresh option for coffee lovers keen to celebrate the season with a beloved classic.
In the world of food and beverages, collaborations like this often generate buzz and excitement, reinforcing consumer interest in seasonal offerings. As Reese’s continues to innovate, fans can look forward to the delicious possibilities that lie ahead, both in coffee shops and in their kitchens.