Tracee Ellis Ross, the celebrated actress and entrepreneur, is celebrating a significant milestone for her hair care brand, Pattern Beauty. The brand has recently expanded its Heat Collection, introducing a trio of innovative products, including a Vibrating Flat Iron, a Blow Out Primer, and a Detox Shampoo. These items, available now on the Pattern Beauty website, will also make their way to Ulta stores in August, further enhancing the brand’s reach in the beauty sector.
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The launch of these products is accompanied by an upbeat campaign that draws inspiration from the vibrant aesthetic of ’90s beauty campaigns and R&B music videos. The campaign features Ellis Ross alongside musician Anderson .Paak and actress Ryan Destiny, capturing the joy and artistry associated with personal grooming. Recently, Ellis Ross shared snippets from this campaign on social media, showcasing her stylish bob haircut, inspired by the nostalgic vibes of the era.
Ellis Ross, who launched Pattern Beauty in 2019, aims to provide tailored hair care solutions that address the unique needs of individuals with curls, coils, and textured hair. “Heat is heat; it remains constant,” she stated, highlighting the brand’s commitment to promoting safe hair styling practices. The founder has always put community needs at the forefront, shaping her product line to ensure greater accessibility and safety for users.
The newly introduced Vibrating Flat Iron stands out with its innovative ceramic-coated, vibrating plates, designed to allow hair to glide smoothly during styling. Priced at £119, it is intended to minimise hair damage typically associated with frequent straightening. “This technology reduces the number of passes required, making the process quicker and gentler,” Ellis Ross noted while showcasing the flat iron and discussing the empowering choice it provides for users who regularly rely on heat styling.
In addition to revamping heat styling solutions, the Heat Collection includes a Blow Out Primer and Detox Shampoo, both formulated to prepare and protect hair from the rigours of heat treatment. “Using a high-quality shampoo is essential,” Ellis Ross explained. “It should cleanse the hair of product buildup without stripping essential moisture, thus prepping the hair cuticle for heat styling.” She emphasised that achieving optimal results requires the right combination of styling tools and supportive hair care products.
Following her recent success on Broadway in the play “Every Brilliant Thing,” where she performed a demanding five-week run, Ellis Ross reflected on her self-care practices throughout the experience. The actress recounted how her schedule was largely consumed by the theatre, leaving little room for socialising or downtime. To maintain her well-being, she focused on meditation, vocal exercises, and keeping her hair styled in a slick-back bun, which allowed her to concentrate on her performances.
During the demanding period on stage, the Detox Shampoo became an essential part of her routine. “With all the styling products required for slicking my hair back, the Detox Shampoo provided a refreshing clean without drying out my hair,” she shared. The emphasis on a holistic self-care approach stems from her experiences as a performer, where managing energy levels and self-care became crucial to her success.
Ellis Ross expressed her excitement about the evolution of Pattern Beauty, hinting at future innovations and expansions in the brand. “This growth is a testament to the brand’s vision and commitment to its community.” Her enthusiasm for the path ahead is palpable and serves as a reminder of the brand’s ongoing mission to empower individuals to embrace their natural hair textures.
As Pattern Beauty continues to carve out a niche in the competitive hair care market, its founder remains dedicated to a vision of inclusivity and excellence in beauty. The latest product launches not only underscore her commitment to innovation but also reflect an enduring respect for the artistry of hairstyling, inspired by the past and geared towards a brighter future.