Netflix Has a Man Living Inside a Hollywood Billboard to Promote New Apocalyptic Thriller “The Last House”

### Netflix Unveils Unique Promotion for ‘The Last House’ with Living Billboard

In an innovative promotional move, Netflix has created a living billboard on Sunset Boulevard to advertise its upcoming horror-sci-fi film, *The Last House*. Set to be released on August 7, the film’s premise revolves around a family who finds themselves inexplicably confined within their home while a sinister force lurks outside.

The eye-catching billboard, towering some 30 feet above the intersection of Sunset Boulevard and Selma Avenue, enhances the film’s chilling narrative. Inside this uniquely constructed living space, a performer has been tasked with embodying the film’s theme of confinement. The live display allows passersby to witness the individual through clear windows, creating an immersive experience that echoes the film’s storyline.

Onlookers have already caught glimpses of the performer, with one notable instance featuring him holding a whiteboard inscribed with the query, “What’s going on?” This interactive element invites the public to engage with the billboard and reflects the disorientation felt by the film’s characters.

The billboard is designed to resemble a vine-covered house, complete with details such as a front door, drainage pipe, and a chimney—all contributing to the film’s eerie atmosphere. Beneath the living room window, an unsettling message reads, “How long can you survive?” This adds a layer of intrigue and prompts viewers to ponder the film’s harrowing scenario.

The performer is set to live in this billboard from August 6 to August 8, balancing the challenge of maintaining a seemingly normal existence within a confined space. Netflix has noted that the individual will communicate with the public below using the whiteboard, creating a haunting yet relatable reflection of the film’s predicament.

*The Last House* stars notable actors Greta Lee and Wagner Moura, who portray the parents, Ann and Jason. Together, they navigate the unsettling reality of their sealed-off existence alongside their children, Ruth (played by Riley Chung) and Graham (played by Noah Alexander Sosnowski).

The film’s first trailer, released on June 15, showcases the family’s gradual realisation of their isolation—the moment they comprehend that they are trapped within their home, while their neighbours may also be enduring the same ordeal. The promotional materials hint at a tense narrative arc leading to a dramatic turning point, marked by the unlocking of their door after an extended period of entrapment, when a stranger appears seeking their assistance.

Directed by Louis Leterrier and penned by Matthew Robinson, *The Last House* also features performances from Gabriel Barbosa and Emma Ho, promising to deliver a gripping narrative filled with suspense and intrigue.

As the film approaches its release date, the living billboard serves not only as an advertisement but also as a talking point among locals and tourists alike in Hollywood, inadvertently generating buzz and anticipation for the film’s debut on Netflix.

With the innovative marketing approach and the unique storyline, *The Last House* is poised to capture the attention of horror and sci-fi enthusiasts alike when it begins streaming on the platform. As audiences prepare for its release, the living billboard has undoubtedly stirred curiosity and speculation about what lies within ‘The Last House.’