Abby Champion Calls Latest Sexy Victoria’s Secret Campaign a ‘Dream’ to Shoot in Rome (Exclusive)

**Abby Champion Dazzles in Victoria’s Secret ‘Very Sexy’ Campaign Amidst Rome’s Glorious Backdrops**

Abby Champion, a 29-year-old model, has taken the fashion world by storm once again, starring in Victoria’s Secret’s latest campaign for their “Very Sexy” collection. Shot in the enchanting city of Rome, this campaign seeks to celebrate the brand’s iconic push-up bra, utilising innovative lifting memory foam technology in a variety of styles, including bras, corset tops, slip dresses, bodysuits, and camisoles.

The campaign features Champion alongside a stellar line-up of models, including well-established Victoria’s Secret veterans such as Candice Swanepoel, Anok Yai, Imaan Hamman, and Paloma Elsesser. The picturesque scenes captured during the shoot feature stunning European backdrops, including luxurious marble terraces and boat bows, evoking a sense of glamour that is synonymous with the brand.

In an exclusive interview with PEOPLE, Champion expressed her delight in shooting the campaign in Rome, describing the experience as “honestly a dream.” She noted that every location they visited felt unique and special, contributing to an unforgettable experience. Champion remarked, “It was really fun getting to work with girls I’ve shot with over the years,” indicating a sense of camaraderie among the models.

The campaign has a nostalgic element, particularly for Champion, who shared her reverence for Swanepoel. Having first witnessed Swanepoel’s rise through the Victoria’s Secret ranks—debuting in 2007 and becoming an Angel by 2010—Champion regarded her as an influential figure in her career. She reflected, “Shooting with Candice was such a full-circle moment because I grew up watching her on the Victoria’s Secret Fashion Show,” highlighting the significant impact Swanepoel has had on her journey.

In terms of fashion, the visuals presented in the “Very Sexy” collection showcase a myriad of silhouettes, patterns, and textures. From animal print to sheer lace and rhinestone details, the campaign encapsulates a contemporary view on sultry elegance. Champion also shared styling tips for the collection, stating, “I’ve been wearing the corsets with vintage Levi’s and heels for date nights or dinner with friends.” She enjoys blending seductive pieces with more casual elements, creating an effortless style that appeals to many modern women.

Champion’s illustrious career includes previous collaborations with high-profile brands such as Chanel, Prada, Tiffany & Co., and Bulgari. Just last October, she made her Victoria’s Secret debut, impressively walking the runway at their 2025 show. Champion brought two distinct looks to the stage: a delicate, translucent pink babydoll paired with shimmering dark tinsel wings, and a striking lavender bra complemented by denim, pearls, and a decorative headdress.

In the lead-up to her runway appearance, Champion spoke about the heartwarming support she received from her husband, Patrick Schwarzenegger, who cheered her on from the front row. With a sense of playful humour, she urged him, “You better get all the videos, all the photos,” showcasing her enjoyment of sharing this milestone with him. “It’s really fun for him to come to this, and to support. And he’s so excited, which is so cute,” she added.

Champion’s presence in Victoria’s Secret’s latest campaign not only signifies her growing influence within the fashion scene but also the brand’s commitment to evolving its image while paying homage to its heritage. With the “Very Sexy” collection, Victoria’s Secret aims to resonate with the contemporary consumer, marrying timeless elements of the past with modern aesthetics.

As the fashion industry continually adapts, Abby Champion serves as a testament to the new wave of models who balance elegance and practical styling, offering a fresh perspective on what it means to embody the term “sexy” in the modern age.

With its rich history and continuing evolution, the “Very Sexy” campaign is set to make waves in the fashion community, and with the backdrop of Rome, it highlights the beauty and allure of the brand while showcasing the incredible talent of those involved. Champion’s journey has only just begun, and as she continues to grow in her career, her contributions to the world of fashion remain significant and inspiring.