**Ella Bright Named First Ambassador for Rare Beauty’s ‘Made You Blush’ Campaign**
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In a significant move for both brand and actress, Ella Bright has been appointed as the inaugural ambassador for Rare Beauty. The 19-year-old star, best known for her role in the Amazon Prime series *Off Campus*, will be fronting the brand’s new marketing initiative, aptly titled the “Made You Blush” campaign, which showcases its popular Soft Pinch Liquid Blush.

The announcement was made on Thursday, 16 July, and marks a pivotal moment for Rare Beauty, as Bright represents the first individual to take on this ambassadorial role. In a statement from the brand, it was highlighted that the Soft Pinch Liquid Blush has become a cornerstone of Rare Beauty since its launch, credited with popularising a vibrant “blush boom” in the cosmetics industry. The brand prides itself on offering a product that features bold, buildable pigment, making it a favourite among makeup enthusiasts.

Bright expressed her enthusiasm about her partnership with Rare Beauty, sharing, “I’m so excited to announce my partnership with Rare Beauty as the new face of the ‘Made You Blush’ campaign! I’ve been a massive fan of the brand for years, and their Soft Pinch Liquid Blush has always been a favourite in my makeup routine.” The actress also emphasised her admiration for the company’s commitment to mental health advocacy, stating, “Furthermore, I really admire Rare Beauty’s dedication to mental health initiatives, which is why this project means so much to me.”
In a campaign video that accompanies the launch, Bright showcases her playful charisma as she interacts with a series of suitors attempting to win her affection. “People are always trying to make me blush,” she quips in the clip, before jokingly adding, “Funny thing is, no one ever can.” Despite the efforts of various characters, including a musician and a handyman, none manage to impress her. Bright concludes with a cheeky nod to the product, claiming, “Turns out, there’s only one thing that makes me blush: Soft Pinch Liquid Blush by Rare Beauty.”
Bright has gained considerable attention for her role as Hannah Wells in *Off Campus*, a series inspired by the popular novels of Elle Kennedy. The show revolves around a fictional college ice hockey team, exploring the complexities of university life, relationships, and personal growth. As Hannah, Bright plays a music student who concocts a fake dating scheme with athlete Garrett (played by Belmont Cameli) in a bid to capture the attention of her crush, Justin (Josh Heuston). However, as the story unfolds, Hannah and Garrett find themselves developing genuine feelings for one another.
Reflecting on her on-screen chemistry with Cameli, Bright shared insights at a recent convention, discussing their initial interaction during a pivotal scene in the show. “I remember the first time I met Belmont, we did the first kiss scene between Hannah and Garrett, obviously without the kissing,” she recalled, noting the fun and laughter shared during filming. Their camaraderie has only strengthened off-camera, with Bright describing Cameli as “the best” and revealing that they quickly became friends. “We have so much fun together. He’s the greatest,” she added, highlighting the bond that developed from their lengthy filming days.
As Bright steps into a new chapter of her career, she seems poised to make a significant impact as Rare Beauty’s first ambassador. The brand, founded by Selena Gomez, has rapidly carved out a niche in the competitive beauty market, largely thanks to its focus on inclusivity and mental health. With Bright’s growing influence and the popularity of the Soft Pinch Liquid Blush, the campaign is anticipated to resonate with both her fanbase and makeup enthusiasts alike.
Fans of *Off Campus* and Rare Beauty alike are likely to follow Bright’s journey as she merges her budding acting career with her new role in the beauty industry. With this partnership, she continues to underscore the intersection of talent and authenticity, promoting a product that aligns with her personal values and mission. As the “Made You Blush” campaign begins to roll out, it is clear that Bright is not just earning a role in front of the camera, but also taking a significant step in her career within an industry that is continuously evolving.
