**Will Ferrell Channels ‘The Hawk’ in Striking New SKIMS Campaign Ahead of Netflix Series Release**
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Will Ferrell has unveiled a bold new look in an intriguing campaign for SKIMS, the loungewear and lingerie brand founded by Kim Kardashian. Embracing his character from the upcoming Netflix series *The Hawk*, the 58-year-old comedian posed in revealing SKIMS briefs, embodying the persona of golfer Lonnie “The Hawk” Hawkins in an eye-catching photoshoot.

The campaign features Ferrell clad in only underwear, alongside playful accessories that reflect his character’s golf background. He sports a classic white visor proudly displaying the name “HAWK” and a stylish puka shell necklace, reminiscent of the early 2000s—the peak of his character’s illustrious career. The photographs aim to capture the distinctive blend of humour and sincerity that Ferrell is known for.
In keeping with the theme of the series, which centre around Hawkins’ attempt to reclaim his former glory in the sport, Ferrell posed in SKIMS bras with a colour palette dubbed “Nimbus Multi,” a striking powder blue. His outfits varied, sometimes including a plain white tank top paired with ultra-short briefs, while he showcased an array of golf-related props throughout the session.
Among the standout images is one of Ferrell standing with a golf club resting on his shoulder, and another where he reclines next to a club and ball, giving a gaze that melds playfulness with sultriness. Additionally, the actor features in a shot where he humorously sprays a blue sports drink from a SKIMS-branded water bottle—adding a light-hearted twist to the promotional visuals.
In a playful video accompanying the campaign, Ferrell flaunts a noticeable farmer’s tan, captured while dressed only in his underwear. He swings a golf club while a voiceover teases the storyline of *The Hawk*: “His body says retire,” it notes, as Ferrell dons SKIMS-branded golf gloves and prepares to tee off. The playful jab at the character’s age adds to the comedic spin the series is poised to deliver.
The video culminates with the iconic shot of Ferrell celebrating a successful swing before tossing his club aside, embodying the carefree spirit of his character. Alongside this eye-catching campaign, he made sure to promote his upcoming Netflix series in the caption, inviting viewers to witness Hawkins’ comeback story: “The legendary golfer is back for one more round, and this time, he’s wearing SKIMS.”
The collaboration follows a delightful interaction between Ferrell and Kardashian, where the reality television star offered the actor tips on perfecting his selfie pose while in character as Hawkins. A light-hearted moment captured in an Instagram Reel highlighted their chemistry and showcased the promotional synergy behind the campaign—proof that Ferrell remains ever-ready to entertain his audience.
Set to premiere on July 16, *The Hawk* is a 10-episode series that navigates the challenges faced by Hawkins, once hailed as “2004’s number one golfer.” The character grapples with his waning career, desperately trying to reconnect with the magic that once defined him, as revealed in an official synopsis. In this narrative, while his body suggests retirement, his determination urges him on for one final push against the odds, striving to complete golf’s Grand Slam.
The series will feature a talented ensemble cast, including Molly Shannon, Jimmy Tatro, Fortune Feimster, Luke Wilson, Chris Parnell, Katelyn Tarver, and David Hornsby, each contributing to the comedic and heartfelt elements of the story. As the plot unfolds, Hawkins faces the reality of his family’s scepticism, particularly from his ex-wife and son, who have doubts about his chances for a comeback.
Fans and newcomers alike are eagerly awaiting Ferrell’s return to the screen in this unique role, and the collaboration with SKIMS illustrates a clever marketing strategy as they both tap into the playful side of reality and celebrity culture. As the countdown to *The Hawk*’s release continues, audiences can expect Ferrell’s performance to bring a hearty mix of comedy and nostalgia, all while sporting some fashionable new looks from SKIMS.
