The Dallas Cowboys Cheerleaders are renowned not just for their iconic performances but also for the stringent rules that govern their conduct and appearance. Since their inception in the 1970s, these guidelines have shaped the identity of the cheer squad and remain a hot topic, recently brought back into the limelight with the new season of Netflix’s series *America’s Sweethearts: Dallas Cowboys Cheerleaders*.
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The guidelines for the cheerleaders, which first emerged in 1972, were significantly expanded under the leadership of Suzanne Mitchell, who served as director from 1976 to 1989. Throughout her tenure, the rules became increasingly detailed, specifying the qualities expected of each cheerleader, not only in their on-field performance but also in their off-field behaviour. The rules have persisted over the decades, much to the intrigue of both fans and newcomers to the team.
Aspiring cheerleaders must navigate a rigorous audition process to join the ranks. The minimum age to audition is set at 18, and hopefuls are required to submit a headshot along with a full-length photograph, as well as dance and introduction videos. Candidates are evaluated on their technical dance skills, poise, energy, and personal appearance. Flexibility is a must, as cheerleaders must be capable of performing splits by the start of the season. Additionally, they must pass a written test covering their knowledge of the Dallas Cowboys and the sport of football.
Rehearsals are non-negotiable for members of the squad. Before the NFL season kicks off, cheerleaders face a demanding schedule of two to five mandatory rehearsals each week. Once the football season begins, these commitments continue, requiring total dedication on the part of team members. Contracts stipulate participation in various events, requiring cheerleaders to attend camps, media interviews, and showcases, further emphasizing the all-consuming nature of the role.
The demands on a cheerleader’s appearance are equally rigorous. Historically, the weight and body shape standards have been strict, with expectations for cheerleaders to remain “well-proportioned” in dancewear. Although outright weight requirements are no longer enforced, there have been reports of previous practices that included regular weigh-ins. Current team members address pressures regarding body image, leading to a gradual evolution in how these expectations are communicated within the team environment.
Hair and makeup also follow precise guidelines. Cheerleaders are expected to wear their hair down, styled to create a glamorous appearance even during rehearsals. While there are some recent adaptations allowing variations, the overall standard remains one of chic sophistication. Make-up is to be kept neutral and natural, with strict prohibitions against certain styles and colours.
Furthermore, the Dallas Cowboys Cheerleaders are also expected to uphold a clean image off the field. Regulations dictate that team members must maintain a wholesome appearance and refrain from public behaviours perceived as unbecoming, which includes avoiding alcohol consumption in public and restrictions on visible tattoos. The annual rulebook also governs personal style choices beyond practice, firmly establishing a classic Americana look that echoes the team’s brand identity.
Notably, there have been strict regulations around not socialising with players, coaches, or staff, adding another layer of complexity to the role. Such rules have been part of a long-standing effort to maintain an air of exclusivity and professionalism surrounding the cheerleaders, arguably contributing to the mystique that has surrounded the team for decades.
Despite the highly visible role they play, cheerleaders are compensated relatively modestly. In 1977, they earned just $15 per game, whereas today’s pay structure has been updated but remains opaque. A recent lawsuit drew attention to the pay disparities in the cheerleading profession but also led to an increase in wages, reflecting the ongoing struggle for better compensation within the industry.
As the Dallas Cowboys cheerleaders continue to be celebrated for their performances, the rules governing their conduct remain a point of discussion. Many cheerleaders express pride in being part of an elite group, embracing the standards set forth while also advocating for necessary progress in a changing world. The unfolding narrative of the cheer squad, highlighted by revelations in productions like *America’s Sweethearts*, reinforces not only their dedication to the craft but also their commitment to evolving within the standards that have long defined them.