Mike Tindall, the son-in-law of Princess Anne, recently shared his insights for those planning to attend the prestigious Royal Ascot. He appeared on The Luxury Dispatch podcast, where he engaged with host Tom Chamberlin to discuss sartorial etiquette and practical tips for the beloved annual horse racing event.
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Having attended numerous Royal Ascot events, Tindall offered a light-hearted yet practical piece of advice: “Never leave your hat in the toilet and forget about it.” He chuckled as he remarked on the expense associated with stylish headgear, which is essential for male attendees adhering to the event’s traditional dress code. His comment reflects the importance of proper attire amid the excitement that surrounds the races.
Chamberlin joined in the conversation with his own sartorial suggestion, highlighting a common scenario at such gatherings where attendees may indulge in a bit too much Pimm’s. “Bring a spare shirt,” he advised, pointing out that having an extra shirt on hand can provide comfort, especially during warmer weather or after a long day of festivities.

Building on this idea, Tindall joked about the potential for a business opportunity: “Do you think we’re missing out on an opportunity here just to have The Spare Shirt Shop?” He envisioned a laundry service on-site where attendees could change into clean, pressed shirts during the event. “We could make a killing,” he added, showcasing his keen sense of humour and innovation.
During the podcast, Tindall elaborated on the significance of the dress code at the Royal Ascot. The event demands a formal attire, including top hats for men. Tindall noted the challenges posed by hot weather, jokingly referring to the difficulties of maintaining elegance when perspiration is involved. “If it’s too hot, it’s a bit of a nightmare. The sweat is ongoing. Don’t take the hat off, or it’s like a pool of water drops out,” he quipped, adding a relatable perspective to the challenges attendees might face.

Despite not being working royals—Princess Anne chose not to give titles to her children—Mike and his wife Zara regularly participate in the ceremonial procession at the Royal Ascot. They have had the privilege of joining King Charles, Queen Camilla, and other royal family members in this time-honoured tradition.
Tindall described the unique experience of riding in the procession. “You jump in cars, and the fleet of cars are very old, historical, good old-fashioned sort of cars,” he explained. Attendees are taken on a vintage state car ride to the edge of the Great Park, culminating in a scenic carriage journey that lasts approximately 20 minutes. This experience not only enhances the grandeur of the event but also allows attendees to soak in the atmosphere and excitement surrounding the races.
The procession is particularly memorable as it passes local schools, where children enthusiastically wave their British flags in celebration, adding to the festive spirit of the occasion. “You turn on to the track down the middle of the course, and the anthem starts — it’s quite special,” Tindall noted, capturing the magical essence of the Royal Ascot.
With the excitement of the Royal Ascot just around the corner, Tindall’s insights offer both seasoned attendees and newcomers a glimpse into the traditions and etiquette that define this iconic British event. Whether it’s remembering to keep your hat safe or the practicality of a spare shirt, his comments serve as a reminder that even the most glamorous of occasions come with their share of practical considerations.
