Leni Klum Shares How She Handles ‘Misogynistic’ Comments on Her Lingerie Ads with Mom Heidi Klum

Leni Klum Takes a Stand Against ‘Sexist’ Remarks on Lingerie Campaigns Alongside Mum Heidi Klum

Leni Klum, the 20-year-old burgeoning model, has faced her fair share of scrutiny since stepping into the professional modelling world back in 2021. Most recently, she has been dealing with criticism surrounding her and her famous supermodel mother, Heidi Klum’s, lingerie campaigns for Intimissimi. The duo has collaborated with the brand since October 2022, showcasing a strong, familial bond in their ads.

In a candid cover story for Glamour Germany, Leni opened up about navigating through the “sexist and misogynistic” comments often directed at her and her mother. Despite the negativity, Leni shared that she tries to stay focused on the positive aspects of her work, acknowledging that not everyone will appreciate what they do. She emphasised the importance of not letting the haters dictate their actions and staying true to themselves.

Leni admitted that while it can be challenging to avoid getting swept up in negative comments, especially in the age of social media, she finds solace in the overwhelming support and encouragement she receives. She added a lighthearted note, mentioning that most of the critical remarks are in German, a language she doesn’t fully understand, which lessens their impact on her.

Reflecting on her journey in the fashion industry alongside her mother, Leni addressed the privilege associated with being a “nepo baby” and having famous parents. Despite the initial leg up in her career, she emphasised her dedication to putting in the hard work and carving out her path independently. Leni highlighted that while she appreciates the opportunities she’s been given, she is committed to earning her success through her own efforts.

Heidi Klum, a seasoned veteran in the modelling world, has been vocal about her reservations regarding Leni’s pursuit of a modelling career, particularly after shielding her children from the public eye for years. However, Heidi eventually supported her daughter’s decision, recognising her passion for the industry and her determination to succeed on her terms. Heidi often marvels at the similarities she sees between herself and Leni, noting the joy of watching her daughter thrive in a world she is familiar with.

Leni’s brother, Henry Samuel, also ventured into the fashion realm earlier this year with his runway debut at the Lena Erziak Haute Couture Spring/Summer 2025 show. The Klum family’s foray into the fashion industry showcases a shared love for creativity and self-expression, with each member making their mark in their unique way.

As Leni continues to navigate the complexities of the fashion world and overcome challenges, she stands firm in her resolve to stay true to herself and embrace the opportunities that come her way. Her collaboration with her mother not only celebrates their bond but also reinforces their message of empowerment and self-confidence in the face of adversity.

In an industry known for its competitiveness and scrutiny, Leni Klum’s defiance against sexist narratives and her unwavering commitment to forging her path serve as a beacon of inspiration for aspiring models and young women worldwide. With her mother’s unwavering support and her determination to succeed on her terms, Leni Klum is poised to make a lasting impact in the fashion realm while advocating for inclusivity and authenticity.