Cindy Crawford, the renowned supermodel, has partnered with Upneeq, a brand known for its prescription eye drops, to promote awareness about their benefits. As she reflects on her beauty journey at the age of 60, Crawford is candid about her philosophy towards looking and feeling her best.
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The connection between Crawford and Upneeq goes beyond mere endorsement; she has been using the innovative eye drops for some time. These drops, which have received FDA approval, are designed to uplift low-lying upper eyelids, a condition known as acquired blepharoptosis, often experienced with age. Crawford attributes the treatment to a newfound confidence, stating that with a little help, she feels more like her vibrant self.
Crawford vividly remembers a pivotal moment in her career during a Vogue shoot in 1986 with iconic photographer Richard Avedon. He instilled in her the importance of conveying emotion through one’s eyes, something she still values decades later. “I still use that to this day,” she remarks. As she approaches her 60s, she finds that her eyes no longer reflect the energy she once had, which led her on a quest for an effective solution to maintain her youthful appearance.
Around two years ago, Crawford’s dermatologist introduced her to Upneeq, suggesting it could help her eyes appear more open and alert. Initially, she reserved its use for special occasions or shoots, but soon realised that daily application could be beneficial. “It’s one of those little things we can do to feel like the best version of ourselves,” she explains, affirming the connection between self-confidence and how women present themselves.
As Dr. Dendy Engelman, a board-certified dermatologist, explains, the non-invasive Upneeq treatment works in as little as five minutes. It stimulates the muscle that controls the upper eyelid, providing noticeable results for up to eight hours. Crawford appreciates the convenience and effectiveness of Upneeq, remarking, “It’s not a big commitment. You’re not going under the knife.”
Crawford’s daily wellness routine is balanced and holistic, incorporating practices for her mind, body, and soul. She begins her day with meditation using a Bible app while engaging in skin care rituals, including dry brushing and gua sha. After her workout, she typically applies Upneeq to start her day refreshed. “Even if I’m home, I get ready for the day,” she mentions, underscoring the importance of self-care.
Reflecting on her journey, Crawford acknowledges that entering her 60s has been a smoother transition compared to turning 50, a milestone she found particularly challenging. “Aging has its challenges and its gifts,” she shares, finding empowerment in embracing her experiences. “I decided to write about my lessons learned rather than shy away from the process.”
Despite bypassing the anxiety often associated with ageing, Crawford makes clear she is realistic about her beauty approach. “I don’t want to look tired. I don’t want to look like I’m trying too hard,” she states, advocating for a perspective that values authenticity over conforming to societal expectations. She is not interested in attempts to appear younger; instead, she simply desires to be the best version of herself.
Hair maintenance stands out as a significant aspect of Crawford’s beauty regimen, revealing the complexities of sustaining her signature look, “This colour is a pain to keep up. But when I look in the mirror, I see myself still. I am all for things that just help me look more like me.” It is a reminder that the journey of self-improvement can come with its own set of challenges, but the goal remains to feel genuine and comfortable in one’s skin.
Cindy Crawford’s partnership with Upneeq and her openness about her beauty journey serve as an inspiring reminder that confidence and self-care can enhance one’s well-being at any age. For her, beauty is less about adhering to societal pressures and more about embracing the unique self she has cultivated over the years.