Christina Haack, the popular HGTV personality, recently showcased her business ventures during a work trip to Wisconsin, promoting her champagne brand, Clé Cachée, which she launched in September 2025. The 42-year-old star shared captivating moments from her journey via Instagram Stories, expressing her affection for the state, which she appeared to be visiting for the first time.
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Highlights of Haack’s trip included a bottle signing and tasting event at Ray’s Wine & Spirits in Mequon, Wisconsin, where she actively engaged with fans and followers. One post featured a photo of her enthusiastically signing bottles, with a caption that read, “@christinahaack putting in the work here in Milwaukee.” The event offered local consumers the opportunity to taste her champagne and purchase signed bottles, drawing in a lively crowd.
In another Instagram update, Haack shared a vibrant image of herself beside tables adorned with her champagne, reflecting on the pleasant interactions she had with attendees, stating, “Such a great day – and the nicest people.” Her enthusiasm for the event was palpable, emphasising the warmth and support from the Wisconsin community.
After a successful promotional day, Haack unwound at a lakeside restaurant overlooking Pewaukee Lake, where she enjoyed a leisurely drink with her boyfriend, Chris Larocca. The couple, who have been together for over a year, posed for a cheerful group photo, with Haack proudly holding a bottle of Clé Cachée. She concluded her series of posts with a breathtaking image of the lake, exclaiming, “Ok I officially love Wisconsin,” accompanied by heart-eyed emojis.
Before her Wisconsin adventure, Haack had returned from France, where she was working on expanding her champagne line. In a recent Instagram clip, she shared her excitement for developing a sparkling rosé, referring to the project as “a sister” to her original champagne. “Headed back to the mothership with @clecacheechampagne to work on a sister (aka a sparkling rosé),” she stated, showcasing her passion for the venture.
The trip to France not only involved product curation but also allowed Haack to immerse herself in the vibrant culture and rich history of winemaking. In a particular moment captured on camera, she was seen walking towards a private jet, each hand holding a bottle of her champagne, underscoring her dedication to her brand. Another image featured her leaning against a balcony railing with the picturesque backdrop of French architecture, where she reminisced, “Good to be back in @clecacheechampagne hometown.”
Larocca, who has been an important part of Haack’s journey, played a significant role in her champagne venture. During an interview with PEOPLE in 2025, Haack revealed that their relationship had sparked the idea for her champagne line during a trip to Napa Valley. “I’ve been a champagne girl for as long as I can remember,” she remarked, sharing that her frequent trips to the renowned wine regions of Reims and Épernay in France were integral to the crafting of her product.
With her expanding brand, Haack manages to blend her passion for champagne with personal experiences that resonate with her followers. Her recent trips underscore her commitment to not only developing her brand but also creating memorable moments in her life and career. As she continues to tour and promote Clé Cachée, fans can anticipate more exciting updates from the dynamic star.