In a bid to drum up excitement for the upcoming 2026 FIFA World Cup, a trio of famous faces has come together for a humorous marketing campaign from Lay’s. Will Ferrell, Marshawn Lynch, and David Beckham are the stars of the ad, titled “Jump On, America,” aiming to encourage fans across the United States to get thrilled about the tournament. The commercial debuted on May 14 and has already generated significant buzz.
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Behind the scenes of the campaign reveals just how much fun the trio had during the shoot. An exclusive clip features outtakes, showcasing the stars struggling to contain their laughter as they navigate through amusing and unexpected moments. Ferrell, known for his comedy, jokingly suggested they could bleep their accidental expletives, while Lynch chimed in, highlighting the light-hearted chaos of the production. Beckham provided his own brand of charm as he teased Ferrell’s mock British accent, adding to the merriment.
The tone of the ad aligns with Ferrell’s perspective on the World Cup, which he expressed in a statement about the campaign. He remarked on the tendency for some to feel that they need extensive knowledge of football to enjoy the tournament. In contrast, he emphasised that people should simply allow themselves to enjoy the event without any pretences. “Forget that. Just jump on the bandwagon, grab some chips, and have fun,” he said, encapsulating the aim of the campaign.
This sentiment was echoed by Lynch, who is known for his charismatic presence on and off the field. In his remarks, he highlighted that not every viewer is a die-hard fan who meticulously follows every match or analyses statistics. Rather, he pointed out that many simply enjoy the company of friends and family while snacking during games. His enthusiasm was expressed emphatically as he encouraged people to embrace the fun of the event, stating, “IT’S OKAY TO JUMP ON THE BANDWAGON AND ENJOY THE MOMENT!!!”
The advertising campaign coincides with Lay’s announcement of its “Bandwagon Tour,” which aims to bring a festive atmosphere to the World Cup experience. This summer, the brand will set up engaging activations in cities such as Dallas, Los Angeles, and New York City. At these events, fans can expect tasting sessions of Lay’s globally-themed flavours, and they’ll also have the chance to meet the stars associated with the campaign.
In addition to the on-site events, Lay’s is extending the campaign into the digital realm, encouraging fans to participate via social media. This inclusive approach aims to engage a broader audience, inviting them to join in the joyous celebration of football and friendship with shared snacks.
As the tournament approaches, Lay’s appears to be capturing the spirit of the World Cup while promoting its snack products in ways that resonate with both avid football supporters and casual viewers. The blend of comedy, camaraderie, and culinary experiences is designed to make everyone feel welcome.
The FIFA World Cup will take place from June 11 to July 19, 2026, and will be jointly hosted by the United States, Canada, and Mexico. With this highly anticipated event on the horizon, the collaboration between Ferrell, Lynch, and Beckham serves to magnify the excitement and draw in diverse audiences.
For fans eager to join the festivities, further details regarding the Bandwagon Tour and special promotions can be found on Lay’s website. The approach appears to reinforce the message that you don’t need to be a football expert to partake in the thrill of the World Cup; all that’s required is a willingness to enjoy the game, the camaraderie, and perhaps a bag of Lay’s crisps.