**Olivia Jade Giannulli Set to Launch New Beauty Brand o.piccola Amidst Personal Reflections**
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Content creator Olivia Jade Giannulli is gearing up for the launch of her much-anticipated beauty brand, o.piccola, with the debut product, Bronze & Glow balm, scheduled to hit the shelves on 12th May 2025. As she embarks on this new venture, Giannulli has shared insights into her personal life and the evolution of her public persona in a recent interview with Bustle.


In the interview, Giannulli, who has attracted significant attention over the years, expressed her commitment to maintaining privacy regarding her dating life. At 26 years old, she reflects on her past relationships, particularly her recent on-and-off romance with actor Jacob Elordi, which lasted from December 2021 until their confirmed split in August 2025. Giannulli emphasised her intent never to publicly discuss her romantic relationships, asserting, “That part of my life, I’m a completely closed book. I’m just going to be a mystery.”
This declaration marks a notable shift in Giannulli’s approach to sharing her personal experiences. Previously, the influencer felt a compulsion to express her thoughts and feelings more freely; however, she now views this openness with hindsight, recognising the complexities it introduced into her life. She candidly stated, “I shared everything, and then I look back on a lot of things I said and I was just like, ‘Why did you post that? Why did you say that?’ But I was a child, so I’ll give myself some grace.”
Her perspective has altered as she has matured, leading her to be more selective about the aspects of her life that she chooses to share. “Now, it’s not even that conscious. It’s just more about, ‘Okay, I want to share that. That’s helpful or beneficial to somebody else,’ like a makeup tip or something like that. But other stuff, I’m like, ‘Who cares? Just no one.’” This shift indicates a thoughtful consideration of vulnerability and the value of privacy in her life narrative.
Born to actress Lori Loughlin and fashion designer Mossimo Giannulli, Olivia Jade is keenly aware of the pressures that come with public scrutiny. As she prepares to unveil her cosmetic line, she expresses a mix of excitement and anxiety. “I’m just so nervous to put something out for the first time, and I really want it to be perfect,” Giannulli shared with PEOPLE. This sentiment underscores the significance of the launch for her, particularly after five years of dedication and hard work.
The upcoming product, Bronze & Glow balm, is a testament to Giannulli’s desire to create items that resonate with her audience while reflecting her personal style. She has worked tirelessly to curate a line that she believes will not only be aesthetically pleasing but also practical for everyday use.
Giannulli’s journey into the beauty industry has been a gradual educational process, where she has learned to navigate the complexities of launching a brand. Through this venture, she aims to connect with her audience in a more profound way, offering a glimpse of her artistic vision while maintaining a safe distance from her personal life.
As anticipation builds for the launch of o.piccola, Olivia Jade Giannulli stands at a critical juncture in her career. With her newfound commitment to privacy and a focused approach to sharing, she is poised to carve out a successful niche in the beauty industry. As she prepares to reveal her debut product to the world, fans and consumers alike are eager to see how her journey unfolds.
In an age where the lines between public and private life are often blurred, Giannulli’s decision to uphold her boundaries signals a growing trend among influencers seeking authenticity amidst the pressures of social media. As the beauty landscape evolves, Giannulli’s story serves as a reminder of the importance of self-preservation and personal growth in an ever-watchful world.
