Besties Sarah Jessica Parker and Andy Cohen Tease What They’re Shopping Right Now (Exclusive)

**Celebrities Shine at Primark’s Grand Opening in New York City**

Fashion enthusiasts gathered in New York City for an exclusive celebration marking the arrival of a new Primark store, featuring appearances by notable personalities Sarah Jessica Parker and Andy Cohen. The VIP party took place on May 6, 2026, creating a buzz around the popular discount retailer renowned for its affordable yet fashionable offerings.

Both Parker and Cohen shared their enthusiasm for the brand in an interview, discussing their shopping preferences and experiences at Primark. The A-listers conveyed their appreciation for the store’s ability to provide stylish attire without straining customers’ finances. Cohen, known for his sharp wit, described the shopping experience as one that tends to lead to an unplanned haul. “It is the type of store that you go around and wind up buying way more than you thought you were going to buy,” he remarked, highlighting the value of shopping at Primark.

Parker, who has been an admirer of Primark since her travels abroad, expressed her admiration for the quality and affordability of the clothing. “I really, sincerely, I cannot get over the pricing and that they have really created affordable clothing that looks really good and is really well-made,” she stated. For Parker, who has witnessed the UK-based retailer’s expansion into the U.S. market—a move that began in 2015—this new store represents a significant development for American shoppers seeking budget-friendly fashion.

The new Primark location in Herald Square stands out, boasting four expansive floors filled with a diverse range of products. Parker noted that the store caters to a variety of shoppers, offering something for everyone. In a playful moment, she predicted Cohen’s shopping intentions, saying, “He’s going to go straight to the kids’ stuff,” referring to his parental role.

Cohen, a father of two, echoed Parker’s sentiments about the rapid growth of children, acknowledging the pressing need for new clothes. “They grow so fast that, when you’re a parent, you’re constantly buying new clothes,” said Parker, mentioning her twin daughters, Tabitha and Marion, while also highlighting the wear and tear that occurs with children’s clothing. Cohen chimed in with a laugh about his son, Ben, aged seven. “The way my son damages things,” he quipped, illustrating the challenges that come with parenting young children.

While Parker admits she does not frequently indulge in shopping for herself, she remains keen to introduce her daughters to the unique offerings at Primark. She acknowledged their current preference for second-hand clothing due to cost, presenting the arrival of affordable new clothing options as an enticing development.

Primark, an Irish retail giant, has made considerable inroads in the United States over the past ten years, and the Herald Square store is the latest addition to its portfolio. The welcoming of this new location is timed just right, as consumers continue to search for quality products that do not compromise on style while remaining wallet-friendly.

The grand opening event, attended by an eager crowd, signifies the brand’s commitment to providing accessible fashion, a sentiment echoed by both Parker and Cohen throughout the night. As shoppers flock to the new Primark store, the excitement generated by celebrities at the VIP party is sure to resonate, motivating a new wave of customers to embrace the affordable fashion revolution.

With numerous options available for fashion-savvy consumers, the new store stands to become a go-to destination for those seeking stylish attire without the hefty price tag. The presence of high-profile personalities like Sarah Jessica Parker and Andy Cohen only enhances the allure of Primark, promising an enjoyable shopping experience for New Yorkers and visitors alike.