In a recent interview published by Time, Hailey Bieber has candidly expressed her feelings of being “misunderstood” in the public eye. The founder of the skincare brand Rhode, and wife of global pop sensation Justin Bieber, highlighted the scrutiny she faces as a member of a well-known family. Reflecting on her experiences, the 29-year-old shared her frustrations with the judgement that often accompanies her life in the spotlight.
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Bieber, daughter of actor Stephen Baldwin, described the challenges of navigating her personal identity while under constant observation. “Being in this position, in general, there’s a lot of judgment,” she said. “When you’re trying to figure out who you are on such a big scale and in front of so many different people, it feels really restricting to make normal mistakes or, like, do the wrong thing or say the wrong thing.” This pressure has left her feeling constrained and anxious about her public persona.
One of the significant issues that troubled Bieber during interviews is the way her statements are often interpreted. She remarked, “I find that my words get twisted or things get totally misconstrued.” This misrepresentation leads to discomfort, making her hesitant to fully express herself. “It just does feel hard sometimes having every single thing be looked at and picked apart,” she explained. Her desire to be authentic clashes with the reality of public perception, which is frequently based on inaccurate narratives.
The star articulated her frustrations with the media’s tendency to construct unfounded stories around her life. “People create a story for you, and it can feel really uncomfortable and bizarre sometimes because I’m like, it’s just not even real,” Bieber reflected. She acknowledged the difficulty in changing people’s preconceived perceptions, stating, “When people have made up their mind about something and about you, they don’t care what the truth is. They just enjoy believing what they believe.”
Despite feeling the need to defend herself against these distortions, Bieber has recognised the limits to what she can do. “There’s only so much you can do and say to the point where you have to just kind of be like, ‘I have to live my life and continue to move forward,'” she remarked. This realisation seems to offer her some comfort in accepting her circumstances while striving to maintain her personal integrity.
Bieber’s struggles with being misjudged come amid the success of her brand, Rhode, which has garnered significant recognition and was recently included in Time’s list of the Most Influential Companies of 2026. The attention on her business accomplishments has done little to shield her from scrutiny, indicative of the challenge of balancing personal aspirations with public expectations.
Recently, Bieber attended the TIME100 Gala in New York City after supporting her husband at the Coachella music festival. She showcased a stunning custom Calvin Klein gown, drawing inspiration from a design featured in the Spring/Summer 1992 collection. The ensemble consisted of lilac and silver floral lace fabric that accentuated her figure, complemented by exquisite 20-carat diamond earrings from Briony Raymond, which added a touch of glamour to the evening.
Despite the rapt attention from both fans and critics, Bieber remains committed to sharing her journey and expressing her genuine self, even while grappling with the challenges of public scrutiny. As she continues to navigate her career and personal life, her insights serve as a poignant reminder of the complexities faced by individuals in the limelight, and the importance of understanding the person behind the public image.